The retailer is sounding out agencies for a new global corporate and consumer PR brief.
A spokesperson referred to the review as periodic. PR Week understands the review will not affect the global corporate affairs and public affairs account.
Southeast Asia among the target markets for acquisitions for the new-look AMO network, Havas CEO Yannick Bollore said.
Is a campaign that promises to donate 10,000 meals to children each time Messi or Neymar Jr scores "gamifying starvation"?
The new entity will also include Vision 7 International arm, which consists of PR shop Citizen and other agencies Cossette, Vision7 Media, and The Camps Collective.
David Brain, president and CEO of Edelman Asia Pacific, Middle East & Africa, is to leave the agency after 13 years.
The furore over Bell Pottinger's work in South Africa shines the spotlight on the wider industry's ethical practices. Are the agency's actions a one-off, or are moral lapses common in the sector? And if so, what should be done?