Search results for "women leading change"

Articles: 1 Results Filter results»
Order By: Relevant | Latest
Premium
OPINION: Does Asia lag in measuring communications effectiveness?
Feb 22, 2012
John Croll

OPINION: Does Asia lag in measuring communications effectiveness?

John Croll, chief executive officer of Sentia Media and chair of the Asia-Pacific chapter of AMEC (the International Association for Measurement and Evaluation of Communication), urges the region to look beyond reliance on AVEs (advertising value equivalents).

Filter results

Date

Article Type

Site Category

Author