Search results for "women leading change"

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Advice to young women: Have passion and doubts
Mar 6, 2019
Jingjing Ma

Advice to young women: Have passion and doubts

The MD of Digitas China, Sharon Ho, shares her thoughts on representations of women in advertising and the most important actions female leaders can take to drive equality.

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Fast-changing Cambodia calls for an experimental attitude to marketing
Aug 22, 2019
Jingjing Ma

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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Large pay gaps revealed in APAC communications world
Apr 1, 2019
Jingjing Ma

Large pay gaps revealed in APAC communications world

New research from Prospect and PublicAffairsAsia finds significant disparities between the salaries of expat and local hires, as well as men and women.

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Brand Health Check: What's next for Xiaomi
Aug 29, 2019
Jingjing Ma

Brand Health Check: What's next for Xiaomi

Xiaomi has perhaps done too good a job building a budget brand. We asked experts whether the company can upgrade its image into premium territory.

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China's top 20 social-media platforms: A guide for marketers
Aug 1, 2019
Jingjing Ma

China's top 20 social-media platforms: A guide for marketers

You know Weibo and WeChat...QQ and Baidu..perhaps Douyin and Pinduoduo. But do you recall the significance of BiliBili, Kuaishou, Momo, Zhihu and Paipai?

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Why Triwa doesn't go in for 'fresh meat' marketing in China
Jul 4, 2019
Jingjing Ma

Why Triwa doesn't go in for 'fresh meat' marketing in China

Triwa is planning the launch of a Brexit watch with British politician Boris Johnson on it.

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Geography lessons: Brands keep failing an easy China test
Aug 14, 2019
Jingjing Ma

Geography lessons: Brands keep failing an easy China test

As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.

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'I'm a Fan' enters second generation
May 26, 2019
Jingjing Ma

'I'm a Fan' enters second generation

Victora Tang, the daughter of Sir David Tang, will be the latest face for the Mandarin Oriental fan campaign, 20 years after the senior Tang was photographed as the first 'fan'.

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Why AI robots won’t steal your jobs... yet
Apr 15, 2019
Jingjing Ma

Why AI robots won’t steal your jobs... yet

AI robots like Sophia may allow marketers to connect with customers, understand them better and respond personally in real time. That's if they can hold a conversation.

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