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Semiotics...Wait, don't stop reading!
Jul 3, 2014
Jessica Kong

Semiotics...Wait, don't stop reading!

Don't be put off by the academic name. Semiotics, the study symbols and how we decode the world around us, has direct applicability to marketing. Jessica Kong of Flamingo Singapore explains—in a jargon-free way—what it is and what it can do for brands.

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