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Will Facebook Graph Search change search?
Jul 25, 2013
Hari Shankar

Will Facebook Graph Search change search?

Facebook's Graph Search presents interesting possibilities by infusing search with knowledge of what one's friends have liked. Does the new Facebook feature present a threat to Google?

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OPINION: How social is changing your search world
Mar 22, 2012
Hari Shankar

OPINION: How social is changing your search world

The internet world is blending together, muses Hari Shankar, Asia-Pacific director at Performics. Photos are blending into social and social into search. What does it all mean?

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The second screen: Mobile behaviour set to disrupt search marketing
Mar 11, 2013
Hari Shankar

The second screen: Mobile behaviour set to disrupt search marketing

The latest smartphones are changing search behaviour, raising new challenges in how to target, engage, and relate to consumers, writes Hari Shankar, director of client services and director of Perfomics APAC.

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Opinion: The value of media attribution
Oct 18, 2012
Hari Shankar

Opinion: The value of media attribution

Hari Shankar, director of client services and director of Perfomics APAC, discusses the importance of understanding the impact of usage of multiple channels on the consumer.

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Marketing analytics: it's now or never
Jun 25, 2013
Hari Shankar

Marketing analytics: it's now or never

If your organisation isn't working toward taking full advantage of analytics, there's no time like the present. Here's some good reasons to do so and a framework to get you started.

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Opinion: The mechanics of cross-channel attribution
Nov 15, 2012
Hari Shankar

Opinion: The mechanics of cross-channel attribution

In his second piece on media attribution, Hari Shankar, director of client services and director of Perfomics APAC, weighs and evaluates multi-channel attribution options available to brand marketers.

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Opinion: A storm in the tablet cup
Jan 19, 2012
Hari Shankar

Opinion: A storm in the tablet cup

Hari Shankar, Asia-Pacific director at Performics, enthuses about tablets and mulls over where they're headed.

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Opinion: Measuring ROSS
Nov 24, 2011
Hari Shankar

Opinion: Measuring ROSS

Hari Shankar, Asia-Pacific director at Performics, discusses the holy grail of social media marketing - ROI.

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OPINION: Pinterest–understanding the post-hype interest
Apr 25, 2012
Hari Shankar

OPINION: Pinterest–understanding the post-hype interest

Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, differentiated idea that takes the limelight also comes with a risk—overhype.

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Beholding the eye of the Glass
May 19, 2013
Hari Shankar

Beholding the eye of the Glass

Though not fortunate enough to receive a Google Glass, Hari Shankar has given a lot of thought to the features of the wearable technology that have the potential to change daily interactions with other people, as well as media.

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Digital advertising efficiency: A reality check
Apr 26, 2016
Hari Shankar

Digital advertising efficiency: A reality check

How good are today's ad-tech systems, really, at tracking individuals across multiple devices and exchanges? At capping frequency? At excluding the already converted or the uninterested? Hari Shankar ponders the reality of efficiency.

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OPINION: Reality or Fallacy?
Feb 17, 2011
Hari Shankar

OPINION: Reality or Fallacy?

Hari Shankar director APAC performance marketing services and technological solutions agency at Performics asks whether online demand generation using social network ads is a reality or a fantasy.

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Why Google Glass failed (Or did it?)
Jan 27, 2015
Hari Shankar

Why Google Glass failed (Or did it?)

Gadget guru and PayPal exec Hari Shanker performs a 'post-mortem' on Google Glass, which probably isn't as dead as it may seem.

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Facebook Home for Android: Disruption or delight?
Apr 10, 2013
Hari Shankar

Facebook Home for Android: Disruption or delight?

Facebook wants to take over smartphone home and lock screens with its new app. Hari Shankar, director of client services and director of Perfomics APAC, thinks through the implications from the user's point of view.

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Digital measurement in Asia Pacific: A reality check
Jan 5, 2014
Hari Shankar

Digital measurement in Asia Pacific: A reality check

Everyone talks about measurement, but the true state of the art in many organisations may disturb you.

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OPINION: The root causes of Yahoo's plight today
May 5, 2011
Hari Shankar

OPINION: The root causes of Yahoo's plight today

Hari Shankar, Asia-Pacific director at Performics, takes a look at the demise of Yahoo products with great potential and examines the root causes of the once sought after company's plight today.

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OPINION: Six digital performance trends for 2013
Jan 30, 2013
Hari Shankar

OPINION: Six digital performance trends for 2013

Hari Shankar, director of client services and director of Perfomics APAC, highlights the key digital-marketing trends he will be watching this year.

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OPINION: Searching the mind of the world
Feb 16, 2012
Hari Shankar

OPINION: Searching the mind of the world

Hari Shankar, Asia-Pacific director at Performics, gazes in awe at the 'auto-complete' terms appearing in his search-engine bar, and the profound implications this form of real-time meme propagation may have for marketers.

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OPINION: Is there room for more social networks?
Jun 17, 2011
Hari Shankar

OPINION: Is there room for more social networks?

Hari Shankar, Asia-Pacific director at Performics, asks whether there is room for more social networks.

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OPINION: Is Facebook the next Yahoo?
Sep 23, 2011
Hari Shankar

OPINION: Is Facebook the next Yahoo?

Facebook has ruled supreme since its launch, however its lack of forward planning and direction may make it vulnerable to turning into yesterday's news, says Hari Shankar, Asia-Pacific director at Performics.

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