Facebook's Graph Search presents interesting possibilities by infusing search with knowledge of what one's friends have liked. Does the new Facebook feature present a threat to Google?
The internet world is blending together, muses Hari Shankar, Asia-Pacific director at Performics. Photos are blending into social and social into search. What does it all mean?
The latest smartphones are changing search behaviour, raising new challenges in how to target, engage, and relate to consumers, writes Hari Shankar, director of client services and director of Perfomics APAC.
Hari Shankar, director of client services and director of Perfomics APAC, discusses the importance of understanding the impact of usage of multiple channels on the consumer.
If your organisation isn't working toward taking full advantage of analytics, there's no time like the present. Here's some good reasons to do so and a framework to get you started.
In his second piece on media attribution, Hari Shankar, director of client services and director of Perfomics APAC, weighs and evaluates multi-channel attribution options available to brand marketers.
Hari Shankar, Asia-Pacific director at Performics, enthuses about tablets and mulls over where they're headed.
Hari Shankar, Asia-Pacific director at Performics, discusses the holy grail of social media marketing - ROI.
Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, differentiated idea that takes the limelight also comes with a risk—overhype.
Though not fortunate enough to receive a Google Glass, Hari Shankar has given a lot of thought to the features of the wearable technology that have the potential to change daily interactions with other people, as well as media.
How good are today's ad-tech systems, really, at tracking individuals across multiple devices and exchanges? At capping frequency? At excluding the already converted or the uninterested? Hari Shankar ponders the reality of efficiency.
Hari Shankar director APAC performance marketing services and technological solutions agency at Performics asks whether online demand generation using social network ads is a reality or a fantasy.
Gadget guru and PayPal exec Hari Shanker performs a 'post-mortem' on Google Glass, which probably isn't as dead as it may seem.
Facebook wants to take over smartphone home and lock screens with its new app. Hari Shankar, director of client services and director of Perfomics APAC, thinks through the implications from the user's point of view.
Everyone talks about measurement, but the true state of the art in many organisations may disturb you.
Hari Shankar, Asia-Pacific director at Performics, takes a look at the demise of Yahoo products with great potential and examines the root causes of the once sought after company's plight today.
Hari Shankar, director of client services and director of Perfomics APAC, highlights the key digital-marketing trends he will be watching this year.
Hari Shankar, Asia-Pacific director at Performics, gazes in awe at the 'auto-complete' terms appearing in his search-engine bar, and the profound implications this form of real-time meme propagation may have for marketers.
Hari Shankar, Asia-Pacific director at Performics, asks whether there is room for more social networks.
Facebook has ruled supreme since its launch, however its lack of forward planning and direction may make it vulnerable to turning into yesterday's news, says Hari Shankar, Asia-Pacific director at Performics.