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Sea change: What FMCG brands are doing about plastic pollution
Aug 21, 2019
Gunjan Prasad

Sea change: What FMCG brands are doing about plastic pollution

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

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The increasing Islamisation of Indonesia
Aug 13, 2018
Gunjan Prasad

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

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Gotong royong: Maya Watono's clarion call for DAN Indonesia
Apr 28, 2019
Gunjan Prasad

Gotong royong: Maya Watono's clarion call for DAN Indonesia

With a local-language catchphrase evoking mutual cooperation and common cause, the recently appointed Indonesia CEO is bringing local sensibility to bear as she takes over following a challenging year.

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Local versus global brands in Indonesia
Jun 11, 2017
Gunjan Prasad

Local versus global brands in Indonesia

We asked in-market experts for their take on the prospects for local versus global brands in Indonesia.

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IPG Mediabrands appoints Rachna Sharma to head Ignite Indonesia
Apr 19, 2015
Gunjan Prasad

IPG Mediabrands appoints Rachna Sharma to head Ignite Indonesia

JAKARTA - With many clients boosting digital spending by a factor of four or five, IPG Mediabrands has appointed Rachna Sharma to take charge of its full-service digital arm, Ignite, in Indonesia.

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Inside Forbes Indonesia's 'old-fashioned' stance and success
Mar 3, 2016
Gunjan Prasad

Inside Forbes Indonesia's 'old-fashioned' stance and success

INDONESIA - With a claimed 20,000 readers, Forbes Indonesia is the country's leading English-language business title. Campaign Asia-Pacific spoke with the publication's editorial and management leader, Justin Doebele, about its achievements so far and what he's doing to ensure its success continues as adspend moves away from print.

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India's massive millennial wave
Nov 5, 2017
Gunjan Prasad

India's massive millennial wave

Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.

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Indonesia: Social upheaval demands nimble agencies
Aug 15, 2017
Gunjan Prasad

Indonesia: Social upheaval demands nimble agencies

Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.

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Southeast Asian telcos get Facebook-savvy
Jun 8, 2015
Gunjan Prasad

Southeast Asian telcos get Facebook-savvy

Telcos fueled the rapid adoption of social media in Southeast Asia, but took a bit longer to come around to using the medium to market themselves. Now that is changing, and the tactics these firms are employing on Facebook and Twitter hold lessons for companies of all kinds.

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How Unilever works in Indonesia, the region's most social market
May 19, 2015
Gunjan Prasad

How Unilever works in Indonesia, the region's most social market

Unilever's Indonesia media director, Adeline-Ausy Setiawan, talks to Campaign about the country's unique media and social habits, the brand's current media review, how much freedom the company allows for localisation of global brand platforms and more.

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Indonesia ready for Cannes challenge
Jun 14, 2015
Gunjan Prasad

Indonesia ready for Cannes challenge

Cultural reticence to standing out has traditionally kept Indonesia agencies from excelling in awards shows. Will this year's Cannes be a turning point?

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'I want to make Indonesian media work shine on a global platform'
Jan 3, 2019
Gunjan Prasad

'I want to make Indonesian media work shine on a global platform'

Q&A: Himanshu Shekhar, newly appointed CEO of GroupM Indonesia.

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Foreign sports eye fertile Asian grounds
Oct 13, 2016
Gunjan Prasad

Foreign sports eye fertile Asian grounds

Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.

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PHD recruits Twitter’s country head for Indonesia MD job
Jul 31, 2017
Gunjan Prasad

PHD recruits Twitter’s country head for Indonesia MD job

Roy Simangunsong has also held roles at PT Linktone and Yahoo Indonesia.

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Marketing in Indonesia: Cautious, with a chance of boycotts
Jan 28, 2018
Gunjan Prasad

Marketing in Indonesia: Cautious, with a chance of boycotts

Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.

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Go-Jek: Social impact, delivered on two wheels
Jul 27, 2016
Gunjan Prasad

Go-Jek: Social impact, delivered on two wheels

Go-Jek CMO and Indonesia native Piotr Jakubowski talks about the most gratifying part of his job and why even a sensationally successful startup needs smart marketing.

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Indonesia 'pushing at the seams to express itself'
May 2, 2016
Gunjan Prasad

Indonesia 'pushing at the seams to express itself'

ON THE GROUND - INDONESIA: Indonesians love to let their fingers do the talking. So arguably, perhaps more words are exchanged on social media than spoken in Indonesia every day.

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Havas Worldwide integrates to exploit Indonesia opportunities
Sep 13, 2015
Gunjan Prasad

Havas Worldwide integrates to exploit Indonesia opportunities

INDONESIA - One of the top items on Matt Wiggers' to-do list is looking for a larger office space—not something he expected to be doing when he took over the reins of Havas Creative Indonesia, as its CEO, in March this year.

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Aspirational Indonesia forges ahead
Jun 11, 2017
Gunjan Prasad

Aspirational Indonesia forges ahead

Local brands take on their global rivals in this year's ranking of Indonesia's top 100 brands, evidence of a rapidly developing market.

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The factors that make Indonesia a unique market
Jun 11, 2017
Gunjan Prasad

The factors that make Indonesia a unique market

We asked in-market experts for their insights into Indonesian consumers.

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