The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?
With a local-language catchphrase evoking mutual cooperation and common cause, the recently appointed Indonesia CEO is bringing local sensibility to bear as she takes over following a challenging year.
We asked in-market experts for their take on the prospects for local versus global brands in Indonesia.
JAKARTA - With many clients boosting digital spending by a factor of four or five, IPG Mediabrands has appointed Rachna Sharma to take charge of its full-service digital arm, Ignite, in Indonesia.
INDONESIA - With a claimed 20,000 readers, Forbes Indonesia is the country's leading English-language business title. Campaign Asia-Pacific spoke with the publication's editorial and management leader, Justin Doebele, about its achievements so far and what he's doing to ensure its success continues as adspend moves away from print.
Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.
Shubhabrata Sarkar (Shubho), recently appointed as CEO of Dentsu Indonesia, discusses the collaborative, idea-oriented culture required to serve clients in a market undergoing massive social change.
Telcos fueled the rapid adoption of social media in Southeast Asia, but took a bit longer to come around to using the medium to market themselves. Now that is changing, and the tactics these firms are employing on Facebook and Twitter hold lessons for companies of all kinds.
Unilever's Indonesia media director, Adeline-Ausy Setiawan, talks to Campaign about the country's unique media and social habits, the brand's current media review, how much freedom the company allows for localisation of global brand platforms and more.
Cultural reticence to standing out has traditionally kept Indonesia agencies from excelling in awards shows. Will this year's Cannes be a turning point?
Q&A: Himanshu Shekhar, newly appointed CEO of GroupM Indonesia.
Sports-fandom used to be predicated by locality. Today, the world’s biggest sports brands are in an arms race to build culture for the game on foreign soil, from the ground up.
Roy Simangunsong has also held roles at PT Linktone and Yahoo Indonesia.
Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.
Go-Jek CMO and Indonesia native Piotr Jakubowski talks about the most gratifying part of his job and why even a sensationally successful startup needs smart marketing.
ON THE GROUND - INDONESIA: Indonesians love to let their fingers do the talking. So arguably, perhaps more words are exchanged on social media than spoken in Indonesia every day.
INDONESIA - One of the top items on Matt Wiggers' to-do list is looking for a larger office space—not something he expected to be doing when he took over the reins of Havas Creative Indonesia, as its CEO, in March this year.
Local brands take on their global rivals in this year's ranking of Indonesia's top 100 brands, evidence of a rapidly developing market.
We asked in-market experts for their insights into Indonesian consumers.