SINGAPORE - A new voice has emerged with female consumers in Southeast Asia, sparking a need for new ways to communicate, according to a report from iProspect.
WPP-owned native advertising company hires GroupM veteran to lead region and expand to new markets.
SINGAPORE – Rapid growth in Southeast Asia’s urban centres is creating new demand for fast, efficient and convenient household cleaning and laundry products, according to a new global survey by Nielsen.
AppNexus’ APAC chief talks to Campaign Asia-Pacific about mobile driving programmatic, as well as header bidding’s potential for publishers and the threat it poses to Google.
BANGKOK - Starcom Mediavest Group (SMG) has announced changes to its leadership team, promoting Nendra Mohamed to the role of executive director, VivaKi Thailand, and naming Shina Apiromrak as the new lead for its Samsung business.
ON THE GROUND - KOREA: Even in tech-savvy Korea, businesses are struggling to keep pace with the media habits and expectations of their customers, putting increasing pressure on agencies.
INDONESIA - Phibious Group has promoted Anish Daryani to the role of CEO of Phibious Indonesia, to lead their business in Southeast Asia’s largest market.
Balancing fundamentals with innovation must be a key takeaway for young talent, says Dick van Motman of Dentsu Aegis Network, as the agency continues its sponsorship of the Young Marketers Academy at Spikes Asia for the third year running.
SINGAPORE - More than two-thirds of online shoppers in Singapore are filling their virtual carts from online retailers in other countries, while China leads APAC in overall cross-border spend, according to new research from PayPal and Ipsos.
SINGAPORE - Patti Clifford, Havas Group's chief talent officer, sat down with Campaign Asia-Pacific to discuss efforts to encourage diversity in leadership, which she believes comes down to respect for individuals and integrity of process.
SINGAPORE - The finalists for the Asia Pacific Effie Awards have been announced, with 136 entries contending for metals, this year.
TBWA Worldwide CEO Troy Ruhanen is not shy about proclaiming the network's achievements since he took the head job—nor about painting a target on specific accounts he covets.
As the first CMO for Avanade, Stella Goulet had to overcome a disconnect between internal and external perceptions of the consulting firm. Goulet tells Campaign Asia Pacific about those challenges and how F1 sponsorship fit into her plans.
SPIKES ASIA - Industry leadership in Asia Pacific is in somewhat of a crisis, with only 15 per cent of employees rating their leaders highly, according to new research by SapientNitro and the Economist Intelligence Unit.
Brands can no longer ignore mobile platforms as a primary means to drive ecommerce sales says Criteo.
MALAYSIA - The Star Media Radio Group (SMRG) is reportedly shuttering two radio stations, Red FM and Capital FM, in a move that appears to be part of an overall consolidation exercise.
SINGAPORE - Adknowledge Asia has appointed Matt Sutton as its first CEO in the region, tasked with driving the next wave of expansion for its proprietary social and video platform, AdParlor.
To win the C-suite race and become indispensable, lead the disruptive growth agenda, says consultancy firm.
ASIA-PACIFIC - Mindshare APAC has appointed Kevin Rooney to the role of chief growth officer effective immediately.
A weekly roundup of tech news and announcements.