A former ad man suggests how to torch and then rebuild the ad agency model.
The ex-creative whose exit manifesto caused a stir two years ago is back to explain the ups and downs of life outside the industry.
You won't believe what Erik Ingvoldstad of Acoustic has to say about the future of the industry. Or maybe you will. Nevertheless, his 'listicle' provides a good overview of key macro trends, some of which you may have missed.
I used to feel that we could “invent” anything, and it would create real change in the world. I don’t believe that anymore.
A digital transformation isn't about building an e-commerce site, or any other single tactic, for that matter. As Erik Ingvoldstad of Acoustic explains, it's nothing short of a re-imagining of your company for the digital age. Here's how to approach this critical process.
Integration, in the traditional sense, just doesn’t work. It's time to embrace digital-centric integration with the consumer at the heart, writes Erik Ingvoldstad of Acoustic.