Search results for "women leading change"

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Hind to lead digital at Burnett Sydney
Oct 2, 2008
Ella Fitzsimmons

Hind to lead digital at Burnett Sydney

SYDNEY - Dominique Hind has been appointed head of digital of Leo Burnett Sydney. Taking on the role of managing partner, she will be reporting directly Todd Sampson, CEO of Leo Burnett Sydney.

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Feature... Asian advertising's glass ceiling
Oct 29, 2008
Ella Fitzsimmons

Feature... Asian advertising's glass ceiling

While females make up the majority of consumers, decision makers in the advertising industry are overwhelmingly male.

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New-look Vitasoy stares down the competition
Jul 8, 2008
Ella Fitzsimmons

New-look Vitasoy stares down the competition

HONG KONG - Vitasoy has overhauled its packaging, backed up by a new TVC, print and OOH campaign at key public transport hotspots.

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Live Issue... Will in-store design hook mainland consumers?
Oct 29, 2008
Ella Fitzsimmons

Live Issue... Will in-store design hook mainland consumers?

Chinese brands are paying closer attention to the retail environment as they seek to stand out.

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Versace unveils CSR drive in China
Oct 14, 2008
Ella Fitzsimmons

Versace unveils CSR drive in China

SHANGHAI - Fashion brand Versace has announced a partnership with charity Red Cross Society of China Jet Li One Foundation, which will include the opening of the Versace One Foundation Children's Centre in San Jiang, one of the parts of Sichuan ravaged by the earthquake earlier this year.

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Anta reviews creative
Aug 4, 2008
Ella Fitzsimmons

Anta reviews creative

SHANGHAI - Chinese sportswear brand Anta has called a pitch for its creative business, with incumbent JWT expected to defend its hold on the account.

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AirMedia expands via acquisitions
Jul 9, 2008
Ella Fitzsimmons

AirMedia expands via acquisitions

BEIJING - Following a successful US listing in late 2007, AirMedia Group - reputedly the largest firm in the air travel digital advertising category in China - has acquired Excel Lead International and Flying Dragon Media Advertising.

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Ocean Park calls review
Jul 22, 2008
Ella Fitzsimmons

Ocean Park calls review

HONG KONG - Ocean Park has effectively ended its relation-ship with WE-Marketing, which will not be taking part in an open pitch for the homegrown Hong Kong amusement park's creative account.

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Live Issue... Chinese car buyers see no benefit in greener models
Aug 12, 2008
Ella Fitzsimmons

Live Issue... Chinese car buyers see no benefit in greener models

Do the tiny sales of hybrid cars indicate a market that is not interested in buying green technology?

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Sharp drive thinks small
Jul 22, 2008
Ella Fitzsimmons

Sharp drive thinks small

HONG KONG - Sharp has launched its first Hong Kong advertising campaign since shifting the business to M&C Saatchi.

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The battle of the brands has begun
Aug 6, 2008
Ella Fitzsimmons

The battle of the brands has begun

BEIJING - After years of planning, the battle to take advantage of the Beijing Olympics is underway, with sponsors and non-sponsors launching their final marketing offensives.

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