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Euro names Tong to lead creative in Beijing
Sep 22, 2008
Ella Fitszimmons

Euro names Tong to lead creative in Beijing

BEIJING - Fred Tong (pictured) is returning to Euro RSCG to take up the position as chief creative officer in the agency's Beijing office.

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W&K names Lam to lead digital
Sep 18, 2008
Ella Fitszimmons

W&K names Lam to lead digital

SHANGHAI - Wieden & Kennedy has hired Francis Lam (pictured) for the newly created post of creative technologist at the independent network's Shanghai operations, in charge of leading and implementing creative technology across W&K's client base.

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Coke tops Olympic performance table
Aug 19, 2008
Ella Fitszimmons

Coke tops Olympic performance table

HONG KONG - Coca-Cola has come out on top in research firm CSM's Olympic Performance (OP) index, suggesting that the drinks giant can expect the greatest return on investment from its Beijing-related sponsorship activities.

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Wyeth Gold rolls out new Hong Kong push
Sep 11, 2008
Ella Fitszimmons

Wyeth Gold rolls out new Hong Kong push

HONG KONG - Leo Burnett has launched its first campaign for Wyeth premium brand Wyeth Gold into Hong Kong's competitive milk powder market, seeking to fight off competition from international and Japanese brands, all of which have heavy media spend in the region.

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Live Issue... Search engines must pay the price for growing influence
Oct 5, 2008
Ella Fitszimmons

Live Issue... Search engines must pay the price for growing influence

Search engines must pay the price for growing influence

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SCMP turnover drops on advertising downturn
Sep 1, 2008
Ella Fitszimmons

SCMP turnover drops on advertising downturn

HONG KONG - The interim results for SCMP Group have revealed anticipated losses, with turnover dropping 12 per cent from July 2007, and shareholder profit dropping 29 per cent in the same period.

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Volkswagen campaign aims for fashion appeal
Aug 18, 2008
Ella Fitszimmons

Volkswagen campaign aims for fashion appeal

BEIJING - Volkswagen is looking to position its New Beetle as the ultimate fashion accessory in the PRC, through the launch of a DMG-designed integrated campaign.

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Mengniu retains Saatchis, pitches corporate branding
Aug 26, 2008
Ella Fitszimmons

Mengniu retains Saatchis, pitches corporate branding

BEIJING - Saatchi & Saatchi has retained the Mengniu white milk business, following a three-way pitch that included ADK and Ogilvy subsidiary Jia Xin.

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