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OPINION: Lessons to be learned from naming in the education sector
Apr 29, 2012
Debora Chatwin

OPINION: Lessons to be learned from naming in the education sector

Debora Chatwin, an independent brand consultant who spent nearly 20 years with WPP’s The Brand Union and Ogilvy in Hong Kong and China, ponders the branding consequences for institutions that change their names to honor large donations from wealthy individuals.

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