Where are the cultural icons of tomorrow?
The challenges the industry currently faces mean new perspectives on creativity are needed, says David Mayo, CEO of Bates CHI&Partners. Agencies must move past the notion of the best-executed ad idea and embrace innovation, collaboration and storytelling.
Are today’s agencies still attractive or exciting workplaces for young, ambitious and imaginative people to fulfill their dreams? David Mayo defines how to design, develop and deploy new talent strategies to power the shift to increasing fluidity and broader collaboration.
David Mayo, CEO of Bates CHI&Partners, speaks with the renowned film producer and education advocate about creativity and collaboration.