Although it is playing catchup to WeChat, Facebook's introduction of bots on its Messenger app is significant for brands operating in mobile-first APAC markets. Forrester provides some recommendations.
What exactly is a digital command centre? Do you need one, and if so, how should you go about building it? Clement Teo of Forrester Research provides some guidance.
Instead of chasing after new technology, CMOs need to be better at using it, writes Forrester's Clement Teo.