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Changing consumption in Japan: Another postcard from the future
Oct 14, 2014
Chris Francis

Changing consumption in Japan: Another postcard from the future

The country is once again providing a glimpse of things to come. But through consumer trends rather than silver-screen inspirations.

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Insights: Forget everything you know
Mar 19, 2014
Chris Francis, Andy Davidson

Insights: Forget everything you know

The truth is that consumer insights don't have to be deep truths, nor come from consumers. Here are some tips for generating disruptive insights, with powerful examples from Japan.

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