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Perspective... Cannes 2009 shows the industry needs to brace itself for seismic change
Jul 1, 2009
Atifa Hargrave-Silk

Perspective... Cannes 2009 shows the industry needs to brace itself for seismic change

Subdued. It's the word that most appropriately describes this year's meeting of the world's advertising leaders in Cannes.

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Perspective... This recession has been painful, but it has also brought positive change
Nov 19, 2009
Atifa Hargrave-Silk

Perspective... This recession has been painful, but it has also brought positive change

We've just spent two weeks reviewing and scoring the Agency of the Year submissions - a gruelling task that ended with a final round of discussion involving senior regional marketers in Singapore.

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Matthew Godfrey to lead Young & Rubicam Asia, as Ambar Brahmachary vacates regional role
Mar 29, 2010
Atifa Hargrave-Silk

Matthew Godfrey to lead Young & Rubicam Asia, as Ambar Brahmachary vacates regional role

ASIA-PACIFIC - Young & Rubicam has named Matthew Godfrey to lead its network in Asia following the abrupt departure of Ambar Brahmachary, who leaves the agency after three years in the role.

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Sun Tzu and the art of running a global creative network: DDB's Wendy Clark
Apr 24, 2018
Atifa Hargrave-Silk

Sun Tzu and the art of running a global creative network: DDB's Wendy Clark

DDB global leader Wendy Clark speaks exclusively with us about clients' need for speed, the five traits she strives to achieve, driving for diversity and the Time's Up Advertising movement.

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The value of top female talent in smashing the glass ceiling
Mar 30, 2010
Atifa Hargrave-Silk

The value of top female talent in smashing the glass ceiling

Why is it that women in advertising continue to be under-represented at the top? While the overall mix between men and women working in Asian agencies seems to be largely equal, very few women actually climb up to senior roles - an issue that's magnified on a regional level.

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IPG CEO Roth 'concerned' about China, hints at repositioning
Oct 9, 2019
Atifa Hargrave-Silk

IPG CEO Roth 'concerned' about China, hints at repositioning

Nationalism and protectionism are a worry, he told Campaign, hinting at a repositioning of investment in the world's second-largest economy.

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Perspective... Consumers are going green despite the slump. But why aren't brands?
Jul 15, 2009
Atifa Hargrave-Silk

Perspective... Consumers are going green despite the slump. But why aren't brands?

There have been more client reviews recently focusing on cost-cutting and marketing budget reductions.

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Perspective... Japan's election hopefuls shakily embrace the art of online campaigning
Aug 12, 2009
Atifa Hargrave-Silk

Perspective... Japan's election hopefuls shakily embrace the art of online campaigning

Japanese electioneering has just tiptoed into the digital age.

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Perspective... Sex, lies and videotapes: a star's controversy
Jun 3, 2009
Atifa Hargrave-Silk

Perspective... Sex, lies and videotapes: a star's controversy

Celebrity scandals don't get much better than this.

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Perspective... How far should agencies go in helping clients be good corporate citizens?
Dec 3, 2009
Atifa Hargrave-Silk

Perspective... How far should agencies go in helping clients be good corporate citizens?

The advertising industry is used to being in the firing line, whether it's for obesity, smoking or shock-tactic advertising.

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Leo Burnett names new chief
Mar 25, 2009
Atifa Hargrave-Silk

Leo Burnett names new chief

ASIA-PACIFIC - After 23 years in the region, Michelle Kristula-Green (pictured) is leaving her post as Asia-Pacific president of Leo Burnett, transferring control of the network's operations to Jarek Ziebinski, who is currently chairman of Leo Burnett Central and Eastern Europe.

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Graves takes on global role at Ogilvy PR
Jun 10, 2009
Atifa Hargrave-Silk

Graves takes on global role at Ogilvy PR

GLOBAL - Christopher Graves (pictured), Ogilvy Public Relations' president and regional CEO for Asia-Pacific, is to lead the network's global operations, based in the US.

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Perspective... It's time to celebrate the greatest influencers and multi-taskers in the region
Jan 14, 2010
Atifa Hargrave-Silk

Perspective... It's time to celebrate the greatest influencers and multi-taskers in the region

One of the creative industry's most awaited and debated lists is out in this issue of Media - the Creative Rankings 2009.

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Perspective... When will the mainland's sports industry begin to play in the big league?
Oct 8, 2009
Atifa Hargrave-Silk

Perspective... When will the mainland's sports industry begin to play in the big league?

Chinese sport wasn't designed to celebrate the individual.

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Perspective... Do the ads celebrated at Spikes embody the future of Asian advertising?
Sep 24, 2009
Atifa Hargrave-Silk

Perspective... Do the ads celebrated at Spikes embody the future of Asian advertising?

It's been a rough year for the creative industry; keeping advertising fresh and innovative has been a struggle as clients consistently reduce or shift budgets, and agencies battle to keep costs under control and find ways to improve the effectiveness of marketing campaigns.

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Maxus names new regional chief
Feb 9, 2009
Atifa Hargrave-Silk

Maxus names new regional chief

ASIA-PACIFIC - GroupM has ended its year-long search for a chief executive to lead media agency Maxus with the appointment of former Motorola marketer Neil Stewart (pictured).

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Omnicom loosens Citic Guoan tie
Jun 14, 2009
Atifa Hargrave-Silk

Omnicom loosens Citic Guoan tie

BEIJING - Omnicom Group's DDB is understood to be buying back equity from its Chinese joint venture partner, Citic Guoan, just three years after it inked the deal.

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Perspective... Hard times call for open dialogue with agencies
Feb 25, 2009
Atifa Hargrave-Silk

Perspective... Hard times call for open dialogue with agencies

There are some potentially painful conversations taking place between advertisers and their agencies.

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Nick Brien announces new leadership structure at McCann Worldgroup
Nov 30, 2010
Atifa Hargrave-Silk

Nick Brien announces new leadership structure at McCann Worldgroup

ASIA-PACIFIC - McCann Worldgoup global CEO Nick Brien is set to announce a major restructure of the IPG business, as part of which regional director Michael McLaren will relinquish his Asia-Pacific responsibilities after less than a year in the job to focus on the Japan market.

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Ruth Stubbs to replace Jeff Cressall at Mediabrands
Apr 19, 2009
Atifa Hargrave-Silk

Ruth Stubbs to replace Jeff Cressall at Mediabrands

ASIA-PACIFIC - GroupM CEO of Interaction, Ruth Stubbs (pictured), has resigned her post at the WPP agency to take up the president's job at IPG's Mediabrands.

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