Search results for "women leading change"

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Make light of brand promises at your peril
Feb 16, 2014
Allan Fraser-Rush

Make light of brand promises at your peril

LG's 'Life's good' brand promise may not be as well known as Google's famous 'Don't be evil' motto, but the consumer-electronics brand still shouldn't abuse it as it has done in an OOH campaign in Indonesia.

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A great way to fly
Apr 10, 2014
Allan Fraser-Rush

A great way to fly

Singapore Airlines should stand tall, and stand proud, especially with its communications.

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Celebration or commercialisation?
Dec 1, 2013
Allan Fraser-Rush

Celebration or commercialisation?

This month in India I was struck by the commerciality surrounding Diwali. Will we be selling or celebrating Christmas this year?

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