Unilever and Wunderman Thompson got help from an oncologist to design a “humble bar of soap” with the power to make women perform self-exams.
From China: ‘Marriage Market Takeover’ for SK-II by Forsman & Bodenfors
A campaign for the Vietnamese Women's Museum by Dentsu Vietnam adopts the visual language of state propaganda.
From the US: 'We are #WomenNotObjects' by Badger & Winters
From China: 'I'm here to create', for Adidas by TBWA Shanghai
From India: 'Every Sexist Commercial You’ve Ever Seen', for He Deodorants by Leo Burnett
From Singapore: 'Love my expressions', for Pond's by Arcade Singapore
From Singapore: ‘Confront The Confidence Gap’ for International Woman’s Day by BBDO Asia
From Argentina: 'Real victims' for El Campo Cine by Grey Argentina
From India: 'Bold is beautiful' for Myntra Fashion Brands' Anouk Ethinic Wear by Ogilvy & Mather
From Singapore: ‘Change Their Fate’ for Wildlife Reserves Singapore by Possible
From Singapore: ‘Tweet your leader’ for WWF’s Earth Hour by Mobext Singapore
From the US: 'Find your magic', for Axe by 72andSunny Amsterdam
From Australia: 'Ultrasound', for Dorito's by Peter Carstairs
‘Stop treating us like a bunch of kids’, one PR practitioner said of the campaign.
'Become an icon' or 'Be a King': In campaigns for two AB InBev brands in Korea, Wieden+Kennedy and Virtue take very different tacks.
Our pal Ad Nut once again collects suspiciously purpose-driven campaigns from around the world that for some reason tend to show up at this time of the year. So far, most of them aren't terrible!
Whether you've been naughty or nice is irrelevant. The annual onslaught of holiday cheer is coming for you.
The tennis superstar's rendition of the breast-cancer awareness anthem ‘I touch myself’ is as powerful as her forehand.
From China: "Sakura Range Hoods" for Sakura China by J. Walter Thompson China