Search results for "women leading change"

Articles: 22 Results Filter results»
Order By: Relevant | Latest
Premium
Maxus digital lead Nico Abbruzzese reviews the iPhone 4
Jul 7, 2010

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its implications for the industry, even going as far as comparing Apple to Italy.

Premium
Maxus digital lead Nico Abbruzzese reviews the iPhone 4
Jul 7, 2010

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its implications for the industry, even going as far as comparing Apple to Italy.

Premium
Maxus digital lead Nico Abbruzzese reviews the iPhone 4
Jul 7, 2010

Maxus digital lead Nico Abbruzzese reviews the iPhone 4

Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.

Premium
But is it innovation?
Sep 15, 2015

But is it innovation?

Iris Worldwide's Grant Hunter shares the thinking of the Innovation jury at Spikes Asia, and thoughts for the future of the award.

Premium
Mobile ad fraud: In-app less vulnerable, but vigilance needed
Jun 23, 2019

Mobile ad fraud: In-app less vulnerable, but vigilance needed

Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.

Premium
Top 1000 2015: The shifting sands of specific sectors
Jun 1, 2015

Top 1000 2015: The shifting sands of specific sectors

High-profile sectors see brands constantly battling for supremacy. We asked some keen observers to highlight key struggles and lessons.

Premium
China's digital drivers: Digital platforms a slam dunk for Li-Ning
Jul 8, 2014

China's digital drivers: Digital platforms a slam dunk for Li-Ning

PROMOTIONAL FEATURE: Catherine Teng explains why digital platforms can be more valuable than traditional channels in giving sports enthusiasts a real experience of the brand.

Premium
To support first-price auctions some basic factors must be in place
Dec 10, 2018

To support first-price auctions some basic factors must be in place

Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.

Premium
Feb 1, 2012

"An opportunity to get some good people": Tim Isaac on Bates India resignations

NEW DELHI - In an interview with Campaign India, Tim Isaac, chairman of Bates Asia, discusses the challenges, and opportunities, that the exit of two big names brings to the agency.

Premium
China's digital drivers: Make emotional mobile connections
May 18, 2014

China's digital drivers: Make emotional mobile connections

PROMOTIONAL FEATURE: Adidas Greater China marketing VP Simon Millar says there’s no shortage of digital channels on which to run content; the trick, as always, is cutting through.

Premium
Mobile video consumption habits of the modern Indonesian
Aug 3, 2014

Mobile video consumption habits of the modern Indonesian

Research from On Device provides a peak at how young people in Indonesia consume video via mobile.

Premium
Why publisher profiles will only get you so far
Dec 13, 2016

Why publisher profiles will only get you so far

Brands that aren't building behavioural profiles now could be falling behind their competitors, writes AOL's Alex Khan.

Premium
China's digital drivers: Kimberley-Clark helps mums online
Feb 6, 2014

China's digital drivers: Kimberley-Clark helps mums online

PROMOTIONAL FEATURE: Gary Xie, marketing director of the multinational’s baby and childcare group, says digital channels are essential for engaging with new mothers in China

Premium
A skill media buyers need to stay relevant
Mar 10, 2015

A skill media buyers need to stay relevant

By 2019, Cisco estimates that 71 per cent of the Asia's mobile traffic will go towards online video. The region's TV-oriented planners would do well to start figuring out this complex landscape, writes Alex Khan of Adap.tv.

Premium
China's digital drivers: Changan Ford's Jason Liu
Sep 14, 2014

China's digital drivers: Changan Ford's Jason Liu

PROMOTIONAL FEATURE: Changan Ford deputy general manager Jason Liu says cost of innovative mobile and digital content is a challenge but the only way to span China’s vast market

Premium
Length, buffers and control: the rights and wrongs of mobile video ads
Jun 25, 2017

Length, buffers and control: the rights and wrongs of mobile video ads

AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.

Premium
The headlines show the digital industry needs to win back trust
Apr 2, 2017

The headlines show the digital industry needs to win back trust

But how? AOL's Alex Khan offers three principles to follow.

Premium
The real measure is, ‘who’s watching?’
Jul 23, 2015

The real measure is, ‘who’s watching?’

Alex Khan of AOL Platforms argues for the weighting via a 'distraction metric' when comparing the impact video ads on big versus small screens and among different demographics.

Premium
Budweiser kicks off 'Bud Babe IVR Call' campaign in time for World Cup opening
Jun 15, 2010

Budweiser kicks off 'Bud Babe IVR Call' campaign in time for World Cup opening

Budweiser partners with wwwins Isobar to launch a 2010 FIFA World Cup 'Bud Babe IVR Call' campaign for Anheuser-Busch InBev, using state-of-the-art interactive voice response (IVR) technology.

Premium
China's digital drivers: Mobile market key to rejuvenation for Lenovo China's Arthur Wei
Aug 7, 2014

China's digital drivers: Mobile market key to rejuvenation for Lenovo China's Arthur Wei

PROMOTIONAL FEATURE: Lenovo China CMO Arthur Wei looks to smartphone market and social media to redefine the brand’s ‘reliable’ image, but says data mining remains a challenge.

Filter results

Date

Article Type