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Max headroom: SEA's growth potential in ads, streaming, ecommerce and more
Oct 4, 2019
Jessica Goodfellow

Max headroom: SEA's growth potential in ads, streaming, ecommerce and more

Online advertising in Southeast Asia will become a $20 billion economy by 2025. And that's just one of the region's growth opportunities, according to a report from Google, Temasek and Bain.

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Grab adds experiences to its offering
Oct 4, 2019
Jessica Goodfellow

Grab adds experiences to its offering

Determined to be the ‘everyday everything’ app, the company wants to move beyond the functional and provide a range of activities.

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AnalogFolk appoints global CEO
Oct 4, 2019
Omar Oakes

AnalogFolk appoints global CEO

The agency has bought the consultancy run by former Publicis Worldwide boss Guy Wieynk and appointed him CEO.

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National pride propels Chinese to support local brands
Oct 4, 2019
Staff Reporters

National pride propels Chinese to support local brands

Prophet's 2019 China Brand Relevance Index shows the surge of Huawei, DJI and Li-Ning, which all jumped into the top 50.

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B2B marketing shouldn’t be safe and predictable: Shutterstock CMO
Oct 4, 2019
Surekha Ragavan

B2B marketing shouldn’t be safe and predictable: Shutterstock CMO

Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.

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Asia’s top telcos grapple with piracy boost in golden era of TV
Oct 3, 2019
Jessica Goodfellow

Asia’s top telcos grapple with piracy boost in golden era of TV

As viewers are offered more choice than ever before and TV production flourishes, so too does piracy.

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40 Under 40 2019: Nominations are now open
Oct 3, 2019
Staff Reporters

40 Under 40 2019: Nominations are now open

You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.

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Will TikTok thrive or pull a Vine?
Oct 3, 2019
Staff Reporters

Will TikTok thrive or pull a Vine?

Campaign US gathered some North American perspectives on the shiny object that is TikTok.

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M&C Saatchi launches live experience agency
Oct 3, 2019
Fayola Douglas

M&C Saatchi launches live experience agency

The global brand experience agency, M&C Saatchi Live, plans to double its workforce in six months.

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Will a new CEO change McCann's fortunes in Japan?
Oct 2, 2019
David Blecken

Will a new CEO change McCann's fortunes in Japan?

We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.

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Hooq forms OTT and gaming advertising alliance
Oct 2, 2019
Jessica Goodfellow

Hooq forms OTT and gaming advertising alliance

The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.

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Instagram adds alerts to ecommerce trial
Oct 2, 2019
Daniel Farey-Jones

Instagram adds alerts to ecommerce trial

Brand followers can get reminder when new products go on sale.

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Keeping pace with... R/GA's Tuomas Peltoniemi
Oct 1, 2019
Jessica Goodfellow

Keeping pace with... R/GA's Tuomas Peltoniemi

WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.

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Zombies just wanna have fun
Oct 1, 2019
Ad Nut

Zombies just wanna have fun

THE WORK: 'Best day ever' for Lemon & Paeroa by DDB New Zealand (directed by Damien Shatford of Sweetshop).

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Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China
Oct 1, 2019
Cindy Gu

Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China

No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.

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Reprise names Dimitri Maex as global CEO
Oct 1, 2019
Jessica Goodfellow

Reprise names Dimitri Maex as global CEO

Maex has been promoted from global chief operating officer, having only joined the agency in June

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Kraft Heinz: let’s measure digital advertising on brand value rather than cost
Sep 30, 2019
Jessica Goodfellow

Kraft Heinz: let’s measure digital advertising on brand value rather than cost

Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up

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How creative festivals can connect with 'Gen C'
Sep 30, 2019
Adam Harriden

How creative festivals can connect with 'Gen C'

Reflecting on Spikes Asia, the ECD of INVNT identified how the festival connected with a new group of consumers, or what he likes to call 'Gen C'.

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Move and win roundup: Week of September 30, 2019
Sep 30, 2019
Staff Reporters

Move and win roundup: Week of September 30, 2019

Edelman, Happy Marketer, Vero, Catalina Marketing, Uniqlo, PRHK, Havas Media, The Works, WE Communications, Red Havas, Sunny SIde Up, Weber Shandwick, Now Comms Asia, Jack Morton, One Green Bean, Happiness Saigon, Publicity Asia, GOVT and more to come, in our weekly collection of people moves and account news.

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G-Man’s blockchain venture rolls out first digital marketing products
Sep 30, 2019
Jessica Goodfellow

G-Man’s blockchain venture rolls out first digital marketing products

Aqilliz is rolling out its first product lines, which it says address digital marketing's key pain points, and will make several senior hires in the coming months.

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