Online advertising in Southeast Asia will become a $20 billion economy by 2025. And that's just one of the region's growth opportunities, according to a report from Google, Temasek and Bain.
Determined to be the ‘everyday everything’ app, the company wants to move beyond the functional and provide a range of activities.
The agency has bought the consultancy run by former Publicis Worldwide boss Guy Wieynk and appointed him CEO.
Prophet's 2019 China Brand Relevance Index shows the surge of Huawei, DJI and Li-Ning, which all jumped into the top 50.
Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.
As viewers are offered more choice than ever before and TV production flourishes, so too does piracy.
You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.
Campaign US gathered some North American perspectives on the shiny object that is TikTok.
The global brand experience agency, M&C Saatchi Live, plans to double its workforce in six months.
We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.
The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.
Brand followers can get reminder when new products go on sale.
WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.
THE WORK: 'Best day ever' for Lemon & Paeroa by DDB New Zealand (directed by Damien Shatford of Sweetshop).
No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.
Maex has been promoted from global chief operating officer, having only joined the agency in June
Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up
Reflecting on Spikes Asia, the ECD of INVNT identified how the festival connected with a new group of consumers, or what he likes to call 'Gen C'.
Edelman, Happy Marketer, Vero, Catalina Marketing, Uniqlo, PRHK, Havas Media, The Works, WE Communications, Red Havas, Sunny SIde Up, Weber Shandwick, Now Comms Asia, Jack Morton, One Green Bean, Happiness Saigon, Publicity Asia, GOVT and more to come, in our weekly collection of people moves and account news.
Aqilliz is rolling out its first product lines, which it says address digital marketing's key pain points, and will make several senior hires in the coming months.