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Mobile adspend gap persists, especially in certain markets
Oct 17, 2017
Matthew Miller

Mobile adspend gap persists, especially in certain markets

TOP OF THE CHARTS: The latest mobile advertising forecast from Zenith shows persistent and in some cases jaw-dropping variation across APAC markets.

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Pain points: The skill gaps hurting marketers the most
Aug 16, 2017
Staff Reporters

Pain points: The skill gaps hurting marketers the most

TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.

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Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
Nov 11, 2019
Surekha Ragavan

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.

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Lazada most popular Singapore ecommerce app
Aug 7, 2019
Staff Reporters

Lazada most popular Singapore ecommerce app

TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.

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A tale of two Asias in Zenith's adspend forecast
Sep 10, 2017
Matthew Miller

A tale of two Asias in Zenith's adspend forecast

TOP OF THE CHARTS: The company's latest forecast predicts healthy growth for "fast-track Asia", but tepid results for the more mature markets.

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