Search results for "event marketing"

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Event marketing: How CES has tailored its approach for Asia
Mar 18, 2016
Gabey Goh

Event marketing: How CES has tailored its approach for Asia

SINGAPORE - When it comes to marketing CES in Las Vegas, the Consumer Technology Association enjoys a tried-and-true method established over the event’s 50-year history. But what about CES Asia in Shanghai, which is coming up on its second event this May? Show director John Kelley shares some lessons learnt with Campaign Asia-Pacific.

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Gay Games seeks more local sponsors for Hong Kong event
Nov 1, 2017
Soon Chen Kang 江欣珍

Gay Games seeks more local sponsors for Hong Kong event

The games will be held on Asian shores for the first time come 2018.

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Photos: Unruly Singapore 'Meet the makers' event
Nov 22, 2016
Gabey Goh

Photos: Unruly Singapore 'Meet the makers' event

Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.

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7 marketing buzzwords we want to ban in 2019
Dec 11, 2018
Campaign Asia-Pacific

7 marketing buzzwords we want to ban in 2019

SAY CAGENCY AGAIN I dare you! I double dare you!

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Agency of the Year 2016: Record entries, four award events
Nov 4, 2016
Staff Reporters

Agency of the Year 2016: Record entries, four award events

Programme announces award ceremonies in Tokyo, Shanghai, Mumbai and Singapore.

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Three mainland Chinese brands with fresh approaches to CNY marketing
Feb 4, 2019
Jenny Chan 陳詠欣

Three mainland Chinese brands with fresh approaches to CNY marketing

We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.

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Agency | Marketer Partnership Awards 2018
May 15, 2018

Agency | Marketer Partnership Awards 2018

The most creative and successful campaigns are the ones that reflect a strong relationship between the client and agency. Now in its fifth year, the Agency | Marketer Partnership Awards recognises Asia-Pacific’s most effective client-agency relationships.

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Marketers demand that China PR agencies evolve: R3
Nov 21, 2018
Matthew Miller

Marketers demand that China PR agencies evolve: R3

Research from R3 charts dramatic changes in how PR agencies are evaluated.

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Monaco hosts film festival as content-marketing platform
Oct 25, 2017
Babar Khan Javed

Monaco hosts film festival as content-marketing platform

Tourism authority for tiny country accentuates its cultural appeal in a B2C marketing effort.

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Burson Cohn & Wolfe announces APAC market leaders
Apr 3, 2018
Faaez Samadi

Burson Cohn & Wolfe announces APAC market leaders

Newly-merged PR agency selects local leaders from existing talent pool.

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Download the 2018 marketing and communications Agency Family Tree
Mar 26, 2018
Staff Reporters

Download the 2018 marketing and communications Agency Family Tree

Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
Oct 23, 2018
Olivia Parker

40 Under 40: 2018's class of young leaders in APAC marketing and communications

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Nickelodeon hosts 'Slime Cup' event in Singapore
Jul 22, 2013

Nickelodeon hosts 'Slime Cup' event in Singapore

Nickelodeon hosted the first Nickelodeon Slime Cup on 20 and 21 July. Billed as the slimiest integrated sports festival in Singapore and sponsored by SingTel mio TV, the event was held at D’Marquee at Downtown East and attracted 7,000 kids and their families. A total of eight teams competed in futsal matches, and about 6,000 litres of slime were produced.

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ING events promote 'Easy defender' internally and externally
Apr 24, 2013
Staff Reporters

ING events promote 'Easy defender' internally and externally

Jack Morton Worldwide delivered an internal celebration event and a consumer-activation campaign for ING Hong Kong and Macau, promoting the brand's 'Easy defender' products. The internal celebration hosted 3000 agents, staff and VIPs on 18 February at AsiaWorld-Expo. The consumer activation featured a series of street dance 'flash mobs' that appeared in six locations around Hong Kong in March.

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Bars, brands join ‘Drink for Good’ event
Aug 30, 2013
Benjamin Li

Bars, brands join ‘Drink for Good’ event

HONG KONG - More than 60 bars and 40 corporate sponsors, including British Airways, Bank of America, The Economist, Maxus and Ogilvy have teamed up with charity organisation HandsOn Hong Kong for a 4 September fund-raising event.

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PHOTOS: 2013 Agency of the Year Awards, Singapore gala event
Dec 12, 2013

PHOTOS: 2013 Agency of the Year Awards, Singapore gala event

This gallery collects candid shots from between the award presentations at the Singapore Agency of the Year / Agency Network of the Year awards event last night in Singapore. Please see the other galleries at campaignasia.com/aoy2013 for images of the actual award presentations.

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Hong Kong first market in Asia to house Publicis agencies under one roof
Jul 18, 2018
Jenny Chan 陳詠欣

Hong Kong first market in Asia to house Publicis agencies under one roof

"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.

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How to enhance your WeChat marketing strategy
Jul 7, 2017
Kevin Lam

How to enhance your WeChat marketing strategy

Kevin Lam of Sinclair Communications makes the case for a more integrated WeChat communications plan

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Opportunities rife in Cambodia’s young PR market
Nov 23, 2016
Kim Benjamin

Opportunities rife in Cambodia’s young PR market

The profession is establishing itself as necessary and distinct from other aspects of communications, while the demand for strategic planning rises, according to in-market experts.

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Sentosa Leisure appoints SPRG for two signature year-end events
Sep 10, 2012
Racheal Lee

Sentosa Leisure appoints SPRG for two signature year-end events

SINGAPORE - Sentosa Leisure Group (SLG) has appointed Strategic Public Relations Group (SPRG) Singapore as the PR agency for two signature year-end events.

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