SINGAPORE - When it comes to marketing CES in Las Vegas, the Consumer Technology Association enjoys a tried-and-true method established over the event’s 50-year history. But what about CES Asia in Shanghai, which is coming up on its second event this May? Show director John Kelley shares some lessons learnt with Campaign Asia-Pacific.
The games will be held on Asian shores for the first time come 2018.
Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.
SAY CAGENCY AGAIN I dare you! I double dare you!
Programme announces award ceremonies in Tokyo, Shanghai, Mumbai and Singapore.
We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.
The most creative and successful campaigns are the ones that reflect a strong relationship between the client and agency. Now in its fifth year, the Agency | Marketer Partnership Awards recognises Asia-Pacific’s most effective client-agency relationships.
Research from R3 charts dramatic changes in how PR agencies are evaluated.
Tourism authority for tiny country accentuates its cultural appeal in a B2C marketing effort.
Newly-merged PR agency selects local leaders from existing talent pool.
Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies.
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
Nickelodeon hosted the first Nickelodeon Slime Cup on 20 and 21 July. Billed as the slimiest integrated sports festival in Singapore and sponsored by SingTel mio TV, the event was held at D’Marquee at Downtown East and attracted 7,000 kids and their families. A total of eight teams competed in futsal matches, and about 6,000 litres of slime were produced.
Jack Morton Worldwide delivered an internal celebration event and a consumer-activation campaign for ING Hong Kong and Macau, promoting the brand's 'Easy defender' products. The internal celebration hosted 3000 agents, staff and VIPs on 18 February at AsiaWorld-Expo. The consumer activation featured a series of street dance 'flash mobs' that appeared in six locations around Hong Kong in March.
HONG KONG - More than 60 bars and 40 corporate sponsors, including British Airways, Bank of America, The Economist, Maxus and Ogilvy have teamed up with charity organisation HandsOn Hong Kong for a 4 September fund-raising event.
This gallery collects candid shots from between the award presentations at the Singapore Agency of the Year / Agency Network of the Year awards event last night in Singapore. Please see the other galleries at campaignasia.com/aoy2013 for images of the actual award presentations.
"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.
Kevin Lam of Sinclair Communications makes the case for a more integrated WeChat communications plan
The profession is establishing itself as necessary and distinct from other aspects of communications, while the demand for strategic planning rises, according to in-market experts.
SINGAPORE - Sentosa Leisure Group (SLG) has appointed Strategic Public Relations Group (SPRG) Singapore as the PR agency for two signature year-end events.