Search results for "event marketing"

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Influencers testing surge prices for holidays, special events
Nov 21, 2019
Michael Heusner

Influencers testing surge prices for holidays, special events

Ride share services aren't the only ones exploiting this model.

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Event marketing: How CES has tailored its approach for Asia
Mar 17, 2016
Gabey Goh

Event marketing: How CES has tailored its approach for Asia

SINGAPORE - When it comes to marketing CES in Las Vegas, the Consumer Technology Association enjoys a tried-and-true method established over the event’s 50-year history. But what about CES Asia in Shanghai, which is coming up on its second event this May? Show director John Kelley shares some lessons learnt with Campaign Asia-Pacific.

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10 KOL marketing trends in China for 2020
Nov 25, 2019
Jessica Rapp

10 KOL marketing trends in China for 2020

With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.

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Like it or not, influencer marketing is changing
Nov 6, 2019
Barney Farmer

Like it or not, influencer marketing is changing

The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.

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Endeavor Global Marketing rebrands to 160over90
Oct 29, 2019
Michael Heusner

Endeavor Global Marketing rebrands to 160over90

The new move will merge all of EGM's sub-brands into one entity.

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Women to Watch 2019: Difference-makers in APAC marketing and communications
Sep 23, 2019
Staff Reporters

Women to Watch 2019: Difference-makers in APAC marketing and communications

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Gay Games seeks more local sponsors for Hong Kong event
Oct 31, 2017
Soon Chen Kang 江欣珍

Gay Games seeks more local sponsors for Hong Kong event

The games will be held on Asian shores for the first time come 2018.

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Photos: Unruly Singapore 'Meet the makers' event
Nov 21, 2016
Gabey Goh

Photos: Unruly Singapore 'Meet the makers' event

Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.

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7 marketing buzzwords we want to ban in 2019
Dec 10, 2018
Campaign Asia-Pacific

7 marketing buzzwords we want to ban in 2019

SAY CAGENCY AGAIN I dare you! I double dare you!

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Agency of the Year 2016: Record entries, four award events
Nov 3, 2016
Staff Reporters

Agency of the Year 2016: Record entries, four award events

Programme announces award ceremonies in Tokyo, Shanghai, Mumbai and Singapore.

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Agency | Marketer Partnership Awards 2018
May 14, 2018

Agency | Marketer Partnership Awards 2018

The most creative and successful campaigns are the ones that reflect a strong relationship between the client and agency. Now in its fifth year, the Agency | Marketer Partnership Awards recognises Asia-Pacific’s most effective client-agency relationships.

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Three mainland Chinese brands with fresh approaches to CNY marketing
Feb 3, 2019
Jenny Chan 陳詠欣

Three mainland Chinese brands with fresh approaches to CNY marketing

We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.

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Monaco hosts film festival as content-marketing platform
Oct 24, 2017
Babar Khan Javed

Monaco hosts film festival as content-marketing platform

Tourism authority for tiny country accentuates its cultural appeal in a B2C marketing effort.

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Marketers demand that China PR agencies evolve: R3
Nov 20, 2018
Matthew Miller

Marketers demand that China PR agencies evolve: R3

Research from R3 charts dramatic changes in how PR agencies are evaluated.

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Burson Cohn & Wolfe announces APAC market leaders
Apr 2, 2018
Faaez Samadi

Burson Cohn & Wolfe announces APAC market leaders

Newly-merged PR agency selects local leaders from existing talent pool.

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Download the 2018 marketing and communications Agency Family Tree
Mar 26, 2018
Staff Reporters

Download the 2018 marketing and communications Agency Family Tree

Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies.

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40 Under 40: 2018's class of young leaders in APAC marketing and communications
Oct 23, 2018
Olivia Parker

40 Under 40: 2018's class of young leaders in APAC marketing and communications

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

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Nickelodeon hosts 'Slime Cup' event in Singapore
Jul 21, 2013

Nickelodeon hosts 'Slime Cup' event in Singapore

Nickelodeon hosted the first Nickelodeon Slime Cup on 20 and 21 July. Billed as the slimiest integrated sports festival in Singapore and sponsored by SingTel mio TV, the event was held at D’Marquee at Downtown East and attracted 7,000 kids and their families. A total of eight teams competed in futsal matches, and about 6,000 litres of slime were produced.

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ING events promote 'Easy defender' internally and externally
Apr 23, 2013
Staff Reporters

ING events promote 'Easy defender' internally and externally

Jack Morton Worldwide delivered an internal celebration event and a consumer-activation campaign for ING Hong Kong and Macau, promoting the brand's 'Easy defender' products. The internal celebration hosted 3000 agents, staff and VIPs on 18 February at AsiaWorld-Expo. The consumer activation featured a series of street dance 'flash mobs' that appeared in six locations around Hong Kong in March.

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Bars, brands join ‘Drink for Good’ event
Aug 29, 2013
Benjamin Li

Bars, brands join ‘Drink for Good’ event

HONG KONG - More than 60 bars and 40 corporate sponsors, including British Airways, Bank of America, The Economist, Maxus and Ogilvy have teamed up with charity organisation HandsOn Hong Kong for a 4 September fund-raising event.

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