Search results for "event marketing"

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McDonald's partners with Weight Watchers. Will consumers buy into the new trend?
Mar 31, 2010
Kate Nicholson

McDonald's partners with Weight Watchers. Will consumers buy into the new trend?

Healthy eating message is intended to expand burger and pizza firms' appeal. But will people swallow it?

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Geolocation: Web giants Google and Facebook want in
Apr 13, 2010
Kate Nicholson

Geolocation: Web giants Google and Facebook want in

As geolocation heats up, all eyes are on three rival start-ups, Foursquare, Gowalla and BrightKite, while web giants including Twitter, Yelp, Google and Facebook make sure they get a slice of this new digital trend.

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