Search results for "event marketing"

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No more snooze button for influencer marketing
Aug 15, 2019
Kosuke Sogo

No more snooze button for influencer marketing

Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.

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'Dynamic creative': best tactics for performance marketing
Sep 6, 2019
Sven Lubek

'Dynamic creative': best tactics for performance marketing

Tips to up your game and successfully execute using DCO.

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How 5G will affect marketing communications
Jul 10, 2019
Steve Yi

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?

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Traditional marketing no longer works in China
Apr 8, 2019
Daniel Langer

Traditional marketing no longer works in China

Here’s what does.

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Marketing’s new innovation lab: China’s Greater Bay Area
Apr 18, 2019
Sunshine Farzan

Marketing’s new innovation lab: China’s Greater Bay Area

The GBA represents a truly unique opportunity for marketing professionals. From cutting-edge industries to layered identities, it’s a microcosm of the global trends shaping our industry.

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The questions Amazon doesn't want marketers to ask
Jul 8, 2019
Jessica Peltz-Zatulove

The questions Amazon doesn't want marketers to ask

"Amazon is the channel, the media publisher and the retail platform, which creates an opaque environment where brands need to make strategic decisions."

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OK Google, how is voice search changing marketing?
May 29, 2019
Luke Janich

OK Google, how is voice search changing marketing?

More than you might think. Yet many brands continue to stay too quiet about it.

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Marketers should expand their minds when it comes to data
Feb 18, 2019
Jonathan Edwards

Marketers should expand their minds when it comes to data

iProspect's regional head of data explores the implications of a data-based economy, both within and beyond marketing.

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Instagram, fake likes and the future of influencer marketing
Mar 1, 2019
Luke Janich

Instagram, fake likes and the future of influencer marketing

Time to bring the rigour of performance marketing over to the influencer space.

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The 7 mobile marketing moments
Aug 21, 2018
Arthur Policarpio

The 7 mobile marketing moments

With interruption-based marketing in the rearview mirror, brands need to seize key customer mobile moments in each day and deliver on their needs.

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Key do's and don'ts of content marketing
Nov 7, 2018
Nicholas Pan

Key do's and don'ts of content marketing

IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.

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Automotive marketing in China: Time for a re-think
Sep 19, 2018
Sameer Singh

Automotive marketing in China: Time for a re-think

A new approach is required as the effectiveness of touchpoints in the auto category declines.

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7 marketing buzzwords we want to ban in 2019
Dec 11, 2018
Campaign Asia-Pacific

7 marketing buzzwords we want to ban in 2019

SAY CAGENCY AGAIN I dare you! I double dare you!

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How to un-break performance marketing
Aug 13, 2018
Vivek Misra

How to un-break performance marketing

It is time we look for more effective ways to reach desired audiences, rather than the audience-centric buying taking place today.

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Marketing Mother’s Day gifts
May 10, 2018
Zachary King

Marketing Mother’s Day gifts

This Sunday, it's all about her. So a customer-centric approach is key.

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3 questions marketers need to ask about data quality
Dec 20, 2018
Evgeny Popov

3 questions marketers need to ask about data quality

Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.

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Do we still need regional marketing teams?
Apr 23, 2018
Eugene Yap

Do we still need regional marketing teams?

Caught in between their global and local counterparts, regional marketers are facing increased scrutiny. How should they evolve to avoid becoming irrelevant?

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Bigger market changes in China bring taller silos
May 22, 2018
Bryce Whitwam

Bigger market changes in China bring taller silos

Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.

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These technologies will set the tone for marketing in 2018
Jan 11, 2018
Anthony Baker

These technologies will set the tone for marketing in 2018

According to R/GA’s group technology director.

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The themes that defined Japanese marketing in 2017
Dec 18, 2017
David Blecken

The themes that defined Japanese marketing in 2017

The industry is in a state of upheaval, but that’s no reason to be pessimistic.

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