Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.
Tips to up your game and successfully execute using DCO.
Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?
Here’s what does.
The GBA represents a truly unique opportunity for marketing professionals. From cutting-edge industries to layered identities, it’s a microcosm of the global trends shaping our industry.
"Amazon is the channel, the media publisher and the retail platform, which creates an opaque environment where brands need to make strategic decisions."
More than you might think. Yet many brands continue to stay too quiet about it.
iProspect's regional head of data explores the implications of a data-based economy, both within and beyond marketing.
Time to bring the rigour of performance marketing over to the influencer space.
With interruption-based marketing in the rearview mirror, brands need to seize key customer mobile moments in each day and deliver on their needs.
IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.
A new approach is required as the effectiveness of touchpoints in the auto category declines.
SAY CAGENCY AGAIN I dare you! I double dare you!
It is time we look for more effective ways to reach desired audiences, rather than the audience-centric buying taking place today.
This Sunday, it's all about her. So a customer-centric approach is key.
Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.
Caught in between their global and local counterparts, regional marketers are facing increased scrutiny. How should they evolve to avoid becoming irrelevant?
Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.
According to R/GA’s group technology director.
The industry is in a state of upheaval, but that’s no reason to be pessimistic.