Search results for "event marketing"

Articles: 35 Results Filter results»
Order By: Relevant | Latest
Premium
How older marketers stay relevant
Sep 22, 2017
Maneesh Sah

How older marketers stay relevant

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

Premium
India’s third wave is here. Will marketers catch it?
Oct 26, 2017
Partha Sinha

India’s third wave is here. Will marketers catch it?

Digitisation is making small-town and small-income India emerge as an accessible consumer force, which calls for a massive shift in marketing mindset, says McCann India’s vice chairman and managing director.

Premium
Leo's Oscar and why I hope the industry sticks with awards
Oct 6, 2017
James Thompson

Leo's Oscar and why I hope the industry sticks with awards

Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.

Premium
Hong Kong's creative industry suppresses itself
Oct 24, 2017
Jonathan Jiang

Hong Kong's creative industry suppresses itself

China's influence is not to blame for holding back creativity in Hong Kong. The industry's insular perspective is, writes Jonathan Jiang.

Premium
The real meaning of a ‘new Dentsu’
Jan 23, 2018
Shaun Whatling

The real meaning of a ‘new Dentsu’

The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.

Premium
Campaigns don’t shape brands—employees do
Feb 26, 2018
Steven Bleistein

Campaigns don’t shape brands—employees do

Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.

Premium
I regret nothing (well, maybe the dog with the erection)
Jun 22, 2017
James Thompson

I regret nothing (well, maybe the dog with the erection)

Cannes week puts James Thompson in a reflective mood.

Premium
The Cannes Insight Session
Apr 17, 2019

The Cannes Insight Session

Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.

Premium
Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises
Jun 4, 2019
Trezelene Chan, Jane Ng

Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises

The Kantar researchers who partnered with Campaign to compile our third report on diversity in Asia's marketing and advertising industry describe their response to the challenges raised in this year's findings—and the way forward.

Premium
The new awkwardness of globalisation
Nov 14, 2017
James Thompson

The new awkwardness of globalisation

A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.

Premium
2016: Smarter tech, not more tech
Dec 23, 2015
Clement Teo

2016: Smarter tech, not more tech

Instead of chasing after new technology, CMOs need to be better at using it, writes Forrester's Clement Teo.

Premium
Mobile advertising in Japan: cracking the format formula
Oct 31, 2017
Keisuke Meguro

Mobile advertising in Japan: cracking the format formula

A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.

Premium
2016: A giant leap for big data
Dec 23, 2015
Lars Hamberg

2016: A giant leap for big data

Machine-learning will turbocharge big data and build a new business world, writes Lars Hamberg.

Premium
Japan's future competitiveness: Castles made of sand?
Sep 6, 2017
Barry Lustig

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

Premium
Opinion: We must address the culture in which gender inequality exists
Jun 1, 2018
Anne Rayner

Opinion: We must address the culture in which gender inequality exists

Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.

Premium
How to fix Pakistan's broken ad industry
May 17, 2018
Rizwan Merchant

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

Premium
When trust is snapped
Jan 8, 2018
James Thompson

When trust is snapped

Diageo's decision to pull ads from Snapchat following an ASA ruling reflects a broader problem with media trust, argues the global MD of the company's luxury portfolio.

Premium
How’s your Japan strategy coming?
May 2, 2017
Barry Lustig

How’s your Japan strategy coming?

If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.

Premium
2016: Thought leaders peer ahead
Dec 23, 2015
Gary Scattergood

2016: Thought leaders peer ahead

INTRODUCTION: After the mega media reviews of 2015, what will be the defining trends and trials for marketers across Asia in 2016?

Premium
Chinese startups falling into trap of 'safe' branding
Oct 4, 2017
Ellen Hou

Chinese startups falling into trap of 'safe' branding

Identifying their convictions and sticking to them is something many of China's startups are failing to do. Carat's Ellen Hou gives a brand-building lesson.