An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".
Digitisation is making small-town and small-income India emerge as an accessible consumer force, which calls for a massive shift in marketing mindset, says McCann India’s vice chairman and managing director.
Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.
China's influence is not to blame for holding back creativity in Hong Kong. The industry's insular perspective is, writes Jonathan Jiang.
The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.
Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.
Cannes week puts James Thompson in a reflective mood.
Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.
Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises
The Kantar researchers who partnered with Campaign to compile our third report on diversity in Asia's marketing and advertising industry describe their response to the challenges raised in this year's findings—and the way forward.
A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.
Instead of chasing after new technology, CMOs need to be better at using it, writes Forrester's Clement Teo.
A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.
Machine-learning will turbocharge big data and build a new business world, writes Lars Hamberg.
Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.
Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.
Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.
Diageo's decision to pull ads from Snapchat following an ASA ruling reflects a broader problem with media trust, argues the global MD of the company's luxury portfolio.
If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.
INTRODUCTION: After the mega media reviews of 2015, what will be the defining trends and trials for marketers across Asia in 2016?
Identifying their convictions and sticking to them is something many of China's startups are failing to do. Carat's Ellen Hou gives a brand-building lesson.