Search results for "event marketing"

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Unilever marketing strategist: Startups are inventing adland's future
Jul 9, 2015
Gurjit Degun

Unilever marketing strategist: Startups are inventing adland's future

LONDON — Agencies need to engage with startups because they are "inventing the future" of the industry, according to Jeremy Basset, global marketing strategy director at Unilever.

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MediaMonks acquires influencer agency IMA
Aug 14, 2019
Gurjit Degun

MediaMonks acquires influencer agency IMA

IMA clients include Beiersdorf, Heineken and Booking.com.

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Imperial Tobacco reviews global ad account
Sep 10, 2019
Gurjit Degun

Imperial Tobacco reviews global ad account

Brands include Davidoff, JPS and Parker & Simpson.

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Keith Weed retires from Unilever after 35 years
Dec 6, 2018
Gurjit Degun

Keith Weed retires from Unilever after 35 years

Veteran marketer will leave in May 2019.

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Omnicom global revenue down 3.6%; APAC organic growth slows
Jul 19, 2019
Gurjit Degun, Jessica Goodfellow

Omnicom global revenue down 3.6%; APAC organic growth slows

Revenue and profit both fell in the second quarter of the year.

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Emirates reviews global media account
Aug 1, 2019
Gurjit Degun

Emirates reviews global media account

Havas is expected to repitch.

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Unilever's Alan Jope: 'Woke-washing' is polluting purpose
Jun 19, 2019
Gurjit Degun

Unilever's Alan Jope: 'Woke-washing' is polluting purpose

Work that promises to improve the world but doesn't take real action is 'infecting' the industry, Unilever CEO says.

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Carat hires Fabrice Otaño as global chief intelligence officer
Jan 9, 2019
Gurjit Degun

Carat hires Fabrice Otaño as global chief intelligence officer

He will lead data science, analytics and technology specialists.

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Leave the office and go to a bar, Bacardi tells global staff
Feb 8, 2018
Gurjit Degun

Leave the office and go to a bar, Bacardi tells global staff

"Back to the bar" will see 5,500 employees in more than 40 countries heading to drinking establishments today.

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WPP merges Wunderman and Possible
Jul 6, 2017
Gurjit Degun

WPP merges Wunderman and Possible

WPP has folded Possible into Wunderman as it aims to "better meet the demands of global marketers today and in the future".

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P&G's Marc Pritchard calls on advertisers to create 'new media supply chain'
Apr 15, 2019
Gurjit Degun

P&G's Marc Pritchard calls on advertisers to create 'new media supply chain'

P&G chief brand officer wants industry to have 'quality, civility, transparency, privacy and control'.

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Carlsberg kicks off global media pitch
Mar 3, 2017
Gurjit Degun

Carlsberg kicks off global media pitch

The business is currently handled by OMD.

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Sorrell reveals WPP regrets in not moving faster with 'horizontality'
Jun 23, 2018
Gurjit Degun

Sorrell reveals WPP regrets in not moving faster with 'horizontality'

Sir Martin Sorrell regrets not simplifying WPP faster in terms of client-focused work, more country management and making sure this is underpinned by digital.

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We Are Social expands to Shanghai
May 6, 2015
Gurjit Degun

We Are Social expands to Shanghai

We Are Social, the global social media agency, is opening a Shanghai office which will be led by Pete Lin, the former general manager and chief marketing strategist at Gravity Group Asia.

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Twitter reports less demand from advertisers
Jul 28, 2016
Gurjit Degun

Twitter reports less demand from advertisers

Twitter is seeing less demand from advertisers as it posted an 18% increase in ad revenue for the second quarter of the year.

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Publicis Hong Kong's McCusker takes Isobar EMEA client role
Oct 9, 2015
Gurjit Degun

Publicis Hong Kong's McCusker takes Isobar EMEA client role

Sue McCusker, the chief executive of Publicis Hong Kong, has joined the Dentsu Aegis Network digital shop Isobar as its client director for EMEA.

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Carat named world's leading media agency in Recma report
Nov 12, 2015
Gurjit Degun

Carat named world's leading media agency in Recma report

GLOBAL - Carat has been named the world's leading media agency network once again, after regaining the top spot from MediaCom.

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UK government, advertisers pull YouTube ads
Mar 20, 2017
Gurjit Degun

UK government, advertisers pull YouTube ads

Move follows investigation by Times of London showing that brands are unwittingly funding extremist videos.

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'We need to bring trust back': Havas Media Group launches ad fraud solution
Jun 9, 2015
Gurjit Degun

'We need to bring trust back': Havas Media Group launches ad fraud solution

Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach.

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Land Rover to move global ad account into Spark44
Mar 27, 2015
Gurjit Degun

Land Rover to move global ad account into Spark44

The global JV will take the business from Young & Rubicam.

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