Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge Performance Network and the Annex.
Advice from a media buying platform on how advertisers can take better advantage of media around their seasonal offers.
Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.
China accounts for 47% of global cinema adspend.
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
At the 14th annual intensive training exercise for young media professionals, Grab has delivered a brief about raising awareness of its mobile wallet across SEA.
YouTube's party at the All That Matters conference in Singapore was an inflatable-heavy affair.
Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.
Mobile ad growth and cyclical events like Olympics and FIFA are main drivers of an upbeat global outlook
Lauded CMOs Cheryl Goh of Grab and Karen Ngui of DBS will share the secrets of their long-term planning strategies at a Campaign360 brand showcase.
Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).
Comments follow series of high-profile F1 sponsorship deals recently.
Rivers of caffeine, a terrifying deadline and a little-known niche market challenge young media pros.
As online e-commerce growth slows, JD.com is following in the footsteps of Alibaba and Baidu to target the offline advertising market.
Amazon is ramping up its marketing for AWS to stave off growing competition, while at the same time its own advertising revenue is bearing fruit.
You know Weibo and WeChat...QQ and Baidu..perhaps Douyin and Pinduoduo. But do you recall the significance of BiliBili, Kuaishou, Momo, Zhihu and Paipai?
Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.
The OOH media company introduced a format that adds ad space to Singapore buses.
A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.
The Disney global media review is now in full swing.