Search results for "event marketing"

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Havas announces moves in CRM, events, performance marketing
Jun 21, 2018
Matthew Miller

Havas announces moves in CRM, events, performance marketing

Yannick Bolloré discussed the creation of Havas Events and CRM-specialist Havas Helia, as well as the expansion of the Edge Performance Network and the Annex.

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Save the date: tuning in to seasonal events
Nov 16, 2018
Rashmi Paul

Save the date: tuning in to seasonal events

Advice from a media buying platform on how advertisers can take better advantage of media around their seasonal offers.

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Women to Watch 2019: Difference-makers in APAC marketing and communications
Sep 23, 2019
Staff Reporters

Women to Watch 2019: Difference-makers in APAC marketing and communications

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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Cinema predicted to outpace global ad market
Aug 26, 2019
Daniel Farey-Jones

Cinema predicted to outpace global ad market

China accounts for 47% of global cinema adspend.

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Fast-changing Cambodia calls for an experimental attitude to marketing
Aug 23, 2019
Jingjing Ma

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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MediaWorks 2019: Grab challenges young marketers
May 23, 2019
Staff Reporters

MediaWorks 2019: Grab challenges young marketers

At the 14th annual intensive training exercise for young media professionals, Grab has delivered a brief about raising awareness of its mobile wallet across SEA.

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Eye on Events: YouTube pool party, Singapore
Sep 18, 2017
Staff Reporters

Eye on Events: YouTube pool party, Singapore

YouTube's party at the All That Matters conference in Singapore was an inflatable-heavy affair.

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Predictive marketing: It’s no crystal ball
May 27, 2019
Robert Sawatzky

Predictive marketing: It’s no crystal ball

Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.

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Digital, big events driving global adspend gains: Magna
Dec 4, 2017
Robert Sawatzky

Digital, big events driving global adspend gains: Magna

Mobile ad growth and cyclical events like Olympics and FIFA are main drivers of an upbeat global outlook

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Making the case for a long-term marketing vision
Feb 25, 2019
Staff Reporters

Making the case for a long-term marketing vision

Lauded CMOs Cheryl Goh of Grab and Karen Ngui of DBS will share the secrets of their long-term planning strategies at a Campaign360 brand showcase.

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Campaign launches survey on value of marketing
Feb 12, 2019
Staff Writer

Campaign launches survey on value of marketing

Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).

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WHO shines spotlight on F1 and calls for enforcement of tobacco marketing bans
Mar 21, 2019
Jonathan Owen

WHO shines spotlight on F1 and calls for enforcement of tobacco marketing bans

Comments follow series of high-profile F1 sponsorship deals recently.

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MediaWorks 2017: Photos and event highlights
May 2, 2017
Rick Boost

MediaWorks 2017: Photos and event highlights

Rivers of caffeine, a terrifying deadline and a little-known niche market challenge young media pros.

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Chinese e-commerce giants battle for offline advertising market
Aug 13, 2019
Carol Huang

Chinese e-commerce giants battle for offline advertising market

As online e-commerce growth slows, JD.com is following in the footsteps of Alibaba and Baidu to target the offline advertising market.

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Amazon grows ad business; ramps up marketing expenses by 48% in Q2
Jul 26, 2019
Jessica Goodfellow

Amazon grows ad business; ramps up marketing expenses by 48% in Q2

Amazon is ramping up its marketing for AWS to stave off growing competition, while at the same time its own advertising revenue is bearing fruit.

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China's top 20 social-media platforms: A guide for marketers
Aug 2, 2019
Jingjing Ma

China's top 20 social-media platforms: A guide for marketers

You know Weibo and WeChat...QQ and Baidu..perhaps Douyin and Pinduoduo. But do you recall the significance of BiliBili, Kuaishou, Momo, Zhihu and Paipai?

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Red Bull and Heineken: F1 marketing overhaul is starting to pay off
Mar 21, 2019
Daniel Farey-Jones

Red Bull and Heineken: F1 marketing overhaul is starting to pay off

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.

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Photos: Moove Media's 'Big Top' launch event
Jan 27, 2017
Staff Reporters

Photos: Moove Media's 'Big Top' launch event

The OOH media company introduced a format that adds ad space to Singapore buses.

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Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud
Sep 19, 2019
Jessica Goodfellow

Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud

A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.

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Disney sends out official RFP documents to global markets
Jun 28, 2019
Lindsay Stein, Oliver McAteer

Disney sends out official RFP documents to global markets

The Disney global media review is now in full swing.

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