From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.
With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.
Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?
China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?
As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.
Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.
The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.
BRAND HEALTH CHECK: Disney’s US$52 billion deal with Fox is set to alter the media landscape worldwide. We look at what this means for the health of the Disney brand in Asia.