Search results for "event marketing"

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Are children fair game for marketers?
Aug 5, 2010
Kate Nicholson

Are children fair game for marketers?

Advertising to children is an issue that vexes the marketing industry, as parents, as concerned citizens and as professionals.

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Are children fair game for marketers?
Aug 5, 2010
Kate Nicholson

Are children fair game for marketers?

Advertising to children is an issue that vexes the marketing industry, as parents, as concerned citizens and as professionals.

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Are children fair game for marketers?
Aug 4, 2010
Kate Nicholson

Are children fair game for marketers?

Advertising to children is an issue that vexes the marketing industry, as parents, as concerned citizens and as professionals.

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Profile: Gyehyun Kwon, head of global marketing operations at Samsung
Jan 14, 2011
Kate Nicholson

Profile: Gyehyun Kwon, head of global marketing operations at Samsung

Gyehyun Kwon, tells Kate Nicholson how a desire to fulfill his public duty led him to Samsung’s door running the company’s global sponsorship of sporting events.

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Visa appoints new Asia-Pacific head of marketing
May 13, 2011
Kate Nicholson

Visa appoints new Asia-Pacific head of marketing

ASIA-PACIFIC - Visa has appointed Coca-Cola's David Fielding as its new head of Asia-Pacific country marketing, replacing Dee Dutta who left the company suddenly in September last year.

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Profile: Shumone Chatterjee, VP marketing for APAC at Levi's
Dec 13, 2010
Kate Nicholson

Profile: Shumone Chatterjee, VP marketing for APAC at Levi's

Shumone Chatterjee, Levi's new VP for marketing in Asia-Pacific on how people watching has enabled his to move the brand forward.

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BBDO/Proximity launches retail and shopper marketing operation in Singapore
Jun 8, 2010
Kate Nicholson

BBDO/Proximity launches retail and shopper marketing operation in Singapore

SINGAPORE - Omnicom's BBDO/Proximity is set to launch a retail and shopper marketing operation in Singapore called Proximity Shop.

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G2 Seoul appointed by CGV theatres in Korea
Apr 1, 2010
Kate Nicholson

G2 Seoul appointed by CGV theatres in Korea

SEOUL - G2 Seoul has been appointed to the CGV theatres account and is tasked with handling overall visual communications for the brand nation-wide.

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Profile: Virgin Mobile's Prasad Narasimhan talks to young chatterers in India
Apr 13, 2010
Kate Nicholson

Profile: Virgin Mobile's Prasad Narasimhan talks to young chatterers in India

Softly spoken Prasad Narasimhan, the chief marketing officer at Virgin Mobile India, knew that with a host of telecom players already slugging it out in the country, his brand would have to take an eye-turning, hatke (meaning 'different' in Hindi) route.

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Profile... Wei repositions AIA for an Asia-focused future
Dec 8, 2009
Kate Nicholson

Profile... Wei repositions AIA for an Asia-focused future

The insurance giant's CMO is gearing up for the second phase of an ambitious rebranding campaign, writes Kate Nicholson

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Countdown to Mad Men-themed 2009 Agency of the Year awards
Dec 1, 2009
Kate Nicholson

Countdown to Mad Men-themed 2009 Agency of the Year awards

SINGAPORE - Media's 2009 Agency of the Year awards, taking place in Singapore in a week's time, will this year be themed around popular US drama series Mad Men.

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Coca-Cola and Adidas emerge on top ahead of the FIFA World Cup
May 28, 2010
Kate Nicholson

Coca-Cola and Adidas emerge on top ahead of the FIFA World Cup

GLOBAL - With three weeks to go to the 2010 World Cup, Coca-Cola and Adidas have harnessed the highest return from their sponsorships in terms of share of consumers' minds in Australia, China, Singapore and Thailand.

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Rapp Asia to acquire data management company in India
Aug 24, 2009
Kate Nicholson

Rapp Asia to acquire data management company in India

MUMBAI - Rapp Asia is reported to be acquiring a data management company in India in a move to boost the agency's data-driven marketing services in the region.

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Friendster's Ian Stewart resurfaces at Converse
Jun 29, 2010
Kate Nicholson

Friendster's Ian Stewart resurfaces at Converse

SINGAPORE – Ian Stewart, the former head of Asia at social network Friendster, has been appointed by Converse as its regional marketing director for Asia-Pacific.

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Friendster's Ian Stewart resurfaces at Converse
Jun 29, 2010
Kate Nicholson

Friendster's Ian Stewart resurfaces at Converse

SINGAPORE – Ian Stewart, the former head of Asia at social network Friendster, has been appointed by Converse as its regional marketing director for Asia-Pacific.

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INSIGHT: Smaller brands find value in being different
May 19, 2011
Kate Nicholson

INSIGHT: Smaller brands find value in being different

Applying individual marketing philosophies and eschewing conventional norms is paying off for some brands in Asia.

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Prudential fails in AIA bid, future of pitches uncertain
Jun 4, 2010
Kate Nicholson

Prudential fails in AIA bid, future of pitches uncertain

ASIA-PACIFIC - British insurer Prudential's attempt to buy the Asian unit of US group AIG - AIA - has ended in failure.

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Warc opens hub office in Asia
Jan 18, 2011
Kate Nicholson

Warc opens hub office in Asia

ASIA-PACIFIC - Warc, the global marketing intelligence service, has opened a new office in Singapore as part of its international expansion.

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Profile: Microsoft's Yu Sasamoto builds experience into products
Jul 9, 2010
Kate Nicholson

Profile: Microsoft's Yu Sasamoto builds experience into products

Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at Microsoft based in Singapore.

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Profile: Microsoft's Yu Sasamoto builds experience into products
Jul 9, 2010
Kate Nicholson

Profile: Microsoft's Yu Sasamoto builds experience into products

Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at Microsoft based in Singapore.

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