Search results for "event marketing"

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Rising Stars: 2019's class of upcoming talent in events and experiential marketing
Jul 10, 2019
Staff Reporters

Rising Stars: 2019's class of upcoming talent in events and experiential marketing

Presenting our first-ever list of promising talent in events and experiential marketing, as chosen by the editorial team of Campaign Asia-Pacific.

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Event Marketing Awards 2019 winners revealed
Mar 19, 2019
Staff Reporters

Event Marketing Awards 2019 winners revealed

The full list of winners from the gala night in Hong Kong.

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Event Marketing Awards 2019 shortlist revealed
Mar 1, 2019
Staff Reporters

Event Marketing Awards 2019 shortlist revealed

After a rigorous round of judging from our esteemed panel, we are proud to reveal this year's shortlist.

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Event Marketing Awards 2019: Now open for entries
Oct 16, 2018
Staff

Event Marketing Awards 2019: Now open for entries

The Event Marketing Awards recognise companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific. Entry deadline: January 7.

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Event Marketing Awards
Mar 19, 2018

Event Marketing Awards

CEI and Campaign are delighted to announce the 2018 Event Marketing Awards are now open for entries. These awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific.

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Event Marketing Awards open for entries
Feb 28, 2018
Staff

Event Marketing Awards open for entries

The awards recognise companies applying best practices to the creation, planning, production and management of innovative and successful events in Asia-Pacific. Enter by 9 April.

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Event Marketing Awards contenders list released
May 11, 2018
Staff Reporters

Event Marketing Awards contenders list released

The awards will be presented on June 6 in Hong Kong.

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Enter the Event Marketing Awards
Apr 13, 2017
Staff Reporters

Enter the Event Marketing Awards

The awards, presented by CEI Asia and Campaign Asia-Pacific, honour the best in Greater China's MICE industry.

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Event Marketing Awards winners announced
May 31, 2017
Staff Reporters

Event Marketing Awards winners announced

The awards, presented by CEI Asia and Campaign Asia-Pacific, honour the best in Greater China's MICE industry.

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Haymarket extends coverage of business events into global brands Campaign and C&IT
Jun 27, 2019
Staff

Haymarket extends coverage of business events into global brands Campaign and C&IT

Haymarket Media is fully integrating CEI into the Campaign and C&IT brands.

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The world's biggest retail events, ranked and rated
Jun 25, 2019
Olivia Parker

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

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Event marketing: How CES has tailored its approach for Asia
Mar 18, 2016
Gabey Goh

Event marketing: How CES has tailored its approach for Asia

SINGAPORE - When it comes to marketing CES in Las Vegas, the Consumer Technology Association enjoys a tried-and-true method established over the event’s 50-year history. But what about CES Asia in Shanghai, which is coming up on its second event this May? Show director John Kelley shares some lessons learnt with Campaign Asia-Pacific.

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The big squeeze: Events in the age of procurement
Feb 28, 2018
Megan Gell

The big squeeze: Events in the age of procurement

How can event professionals best navigate the new purchasing environment?

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CES: What industry leaders took away from the 2019 event
Jan 15, 2019
Lindsay Stein

CES: What industry leaders took away from the 2019 event

Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.

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Chinese brands waking up to the power of sports marketing
Jun 26, 2019
Surekha Ragavan

Chinese brands waking up to the power of sports marketing

To leverage sports properties, it’s important for Chinese brands to think beyond the stoppage time of a match by considering the entire ecosystem of the sport they’re investing in.

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No more snooze button for influencer marketing
Aug 15, 2019
Kosuke Sogo

No more snooze button for influencer marketing

Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.

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Events need to be 'sticky': Pico
Nov 27, 2017
Elizabeth Wood

Events need to be 'sticky': Pico

Brand engagement expert, Greg Crandall, says the physical event is just the tip of the iceberg.

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Marketing Macau's mega-hotels
Apr 23, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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How a responsible marketer measures the unmeasurable
Jul 30, 2019
Matthew Miller

How a responsible marketer measures the unmeasurable

Attributing business outcomes to your marketing strategies is even harder when your organisation doesn't actually sell anything. Nicki Kenyon of Visit Victoria explains how she approaches this conundrum.

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Singapore the Silicon Valley of marketing: Accenture
Jul 2, 2019
Staff Reporters

Singapore the Silicon Valley of marketing: Accenture

New study interviewing business leaders highlights Singapore as the global marketing hub of the future.

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