Search results for "event marketing"

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Marketing Macau's mega-hotels
Apr 22, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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The finance and marketing therapy session
Mar 20, 2019
Robert Sawatzky

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

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Marketing must solve business problems to maintain its value
Apr 7, 2019
Faaez Samadi, Robert Sawatzky

Marketing must solve business problems to maintain its value

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.

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As Tokyo’s iconic Tsukiji market closes, will the brand endure?
Oct 10, 2018
David Blecken

As Tokyo’s iconic Tsukiji market closes, will the brand endure?

The Tokyo government wants to preserve one of the city’s strongest cultural assets in a new location, but lacks a strategy.

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Marketing in Indonesia: Cautious, with a chance of boycotts
Jan 28, 2018
Gunjan Prasad

Marketing in Indonesia: Cautious, with a chance of boycotts

Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.

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Experiential marketing takes off across region
Jun 7, 2015
Li Mei Foong

Experiential marketing takes off across region

Many brands are shifting and allocating budgets towards physical experiences, but they’re not necessarily getting it right.

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Crowdfunding's potential as a marketing tool
Mar 25, 2014
Staff Reporters

Crowdfunding's potential as a marketing tool

MEDIA TALK: Crowdfunding gets the user literally invested in a product. Can brands use this method to heighten levels of consumer engagement?

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A history of brand experience through the decades
Nov 5, 2019
Surekha Ragavan

A history of brand experience through the decades

A visual and descriptive evolution of experiences in the last 80 years, as narrated by vice chairman and president international of Jack Morton Worldwide.

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Mongolia: from ore mining to data mining
Oct 14, 2019
Robert Sawatzky

Mongolia: from ore mining to data mining

In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.

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Exclusive: Watch Martin Sorrell's Q&A at Campaign360
Mar 11, 2019
Staff Reporters

Exclusive: Watch Martin Sorrell's Q&A at Campaign360

Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.

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Helping or hindering? Facebook, Google and the Australian news industry
Nov 26, 2019
Natalie Mortimer

Helping or hindering? Facebook, Google and the Australian news industry

As the tech behemoths continue to pour millions into grants and initiatives to support the news media, is it really enough to create a business model that sustains ongoing investment in quality journalism?

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Deep Dive: Experiential is future of storytelling
Sep 5, 2016
Faaez Samadi

Deep Dive: Experiential is future of storytelling

As more consumers crave direct interaction with brands, events management plays a crucial role in communication.

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Will APAC advertising ever tackle its disability deficit?
Jan 1, 2019
Matthew Keegan

Will APAC advertising ever tackle its disability deficit?

Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?

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The increasing Islamisation of Indonesia
Aug 13, 2018
Gunjan Prasad

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

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Project Me: crafting a 'personal brand' for career success
Nov 29, 2018
Louise George Kittaka

Project Me: crafting a 'personal brand' for career success

It can sometimes feel that everyone on LinkedIn is competing to make a name for themselves. But what's the best way to build a personal brand without seeming overly self-promoting—and what are the rewards?

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APAC's digital-data deficit, and what to do about it
Aug 6, 2018
Matthew Miller

APAC's digital-data deficit, and what to do about it

Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?

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Your quintessential guide to what happened at Cannes 2018
Jul 2, 2018
Staff Reporters, Matthew Miller, Robert Sawatzky

Your quintessential guide to what happened at Cannes 2018

APAC wins, festival highlights and hot topics, all in one place

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New balls and rules for Asia, please
May 29, 2017
Clarissa Sebag-Montefiore

New balls and rules for Asia, please

Sports organising bodies and entrepreneurs are stepping up to the plate to deliver new formats and fast-paced tournaments that will engage today’s connected Asian audiences.

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Cannes, culture and the state of Chinese creativity
Jun 4, 2018
Matthew Keegan

Cannes, culture and the state of Chinese creativity

China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?

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The death of a king: Thailand marks a year in mourning
Oct 10, 2017
Faaez Samadi

The death of a king: Thailand marks a year in mourning

As the anniversary of the late king's death approaches, we look back at the impact of the tragedy on the advertising world.