From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.
The Tokyo government wants to preserve one of the city’s strongest cultural assets in a new location, but lacks a strategy.
Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.
Many brands are shifting and allocating budgets towards physical experiences, but they’re not necessarily getting it right.
MEDIA TALK: Crowdfunding gets the user literally invested in a product. Can brands use this method to heighten levels of consumer engagement?
A visual and descriptive evolution of experiences in the last 80 years, as narrated by vice chairman and president international of Jack Morton Worldwide.
In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.
Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.
As the tech behemoths continue to pour millions into grants and initiatives to support the news media, is it really enough to create a business model that sustains ongoing investment in quality journalism?
As more consumers crave direct interaction with brands, events management plays a crucial role in communication.
Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?
Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?
It can sometimes feel that everyone on LinkedIn is competing to make a name for themselves. But what's the best way to build a personal brand without seeming overly self-promoting—and what are the rewards?
Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?
APAC wins, festival highlights and hot topics, all in one place
Sports organising bodies and entrepreneurs are stepping up to the plate to deliver new formats and fast-paced tournaments that will engage today’s connected Asian audiences.
China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?
As the anniversary of the late king's death approaches, we look back at the impact of the tragedy on the advertising world.