Search results for "event marketing"

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Marketing Macau's mega-hotels
Apr 23, 2019
Matthew Keegan

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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The finance and marketing therapy session
Mar 21, 2019
Robert Sawatzky

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

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Marketing must solve business problems to maintain its value
Apr 8, 2019
Faaez Samadi, Robert Sawatzky

Marketing must solve business problems to maintain its value

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.

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As Tokyo’s iconic Tsukiji market closes, will the brand endure?
Oct 11, 2018
David Blecken

As Tokyo’s iconic Tsukiji market closes, will the brand endure?

The Tokyo government wants to preserve one of the city’s strongest cultural assets in a new location, but lacks a strategy.

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Marketing in Indonesia: Cautious, with a chance of boycotts
Jan 29, 2018
Gunjan Prasad

Marketing in Indonesia: Cautious, with a chance of boycotts

Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.

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Experiential marketing takes off across region
Jun 8, 2015
Li Mei Foong

Experiential marketing takes off across region

Many brands are shifting and allocating budgets towards physical experiences, but they’re not necessarily getting it right.

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Exclusive: Watch Martin Sorrell's Q&A at Campaign360
Mar 12, 2019
Staff Reporters

Exclusive: Watch Martin Sorrell's Q&A at Campaign360

Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.

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Will APAC advertising ever tackle its disability deficit?
Jan 2, 2019
Matthew Keegan

Will APAC advertising ever tackle its disability deficit?

Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?

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The increasing Islamisation of Indonesia
Aug 14, 2018
Gunjan Prasad

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

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Project Me: crafting a 'personal brand' for career success
Nov 30, 2018
Louise George Kittaka

Project Me: crafting a 'personal brand' for career success

It can sometimes feel that everyone on LinkedIn is competing to make a name for themselves. But what's the best way to build a personal brand without seeming overly self-promoting—and what are the rewards?

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Deep Dive: Experiential is future of storytelling
Sep 6, 2016
Faaez Samadi

Deep Dive: Experiential is future of storytelling

As more consumers crave direct interaction with brands, events management plays a crucial role in communication.

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APAC's digital-data deficit, and what to do about it
Aug 7, 2018
Matthew Miller

APAC's digital-data deficit, and what to do about it

Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?

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Your quintessential guide to what happened at Cannes 2018
Jul 3, 2018
Staff Reporters, Matthew Miller, Robert Sawatzky

Your quintessential guide to what happened at Cannes 2018

APAC wins, festival highlights and hot topics, all in one place

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Cannes, culture and the state of Chinese creativity
Jun 5, 2018
Matthew Keegan

Cannes, culture and the state of Chinese creativity

China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?

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The death of a king: Thailand marks a year in mourning
Oct 11, 2017
Faaez Samadi

The death of a king: Thailand marks a year in mourning

As the anniversary of the late king's death approaches, we look back at the impact of the tragedy on the advertising world.

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Mandate for Change on gender bias sparking wider action on diversity
Feb 15, 2018
Olivia Parker

Mandate for Change on gender bias sparking wider action on diversity

Agency leaders say their work on equality for women in the workplace is driving more discussions and initiatives about diversity and inclusion in APAC.

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Hyundai CMO: No cookie-cutter experiences
May 14, 2018
Robert Sawatzky

Hyundai CMO: No cookie-cutter experiences

Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.

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The commoditisation of media, and how to combat it
Mar 19, 2018
Robert Sawatzky

The commoditisation of media, and how to combat it

The ‘commoditisation of media’ means different things to publishers and agencies, but their strategies to fight it are remarkably similar, which could spell more competition ahead.

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Apr 23, 2018
Olivia Parker

"It could have happened to a lot of people": Marriott exec on China-site shutdown

Marriott's most senior Asia marketer opens up about the hotel chain's recent troubles in China, the future of guests' data and why women can be their own worst enemies in business.

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Mandate for Change check-in: What agencies are doing on gender equality
Nov 2, 2017
Andrew Genskow

Mandate for Change check-in: What agencies are doing on gender equality

It’s easy to sing your own praises when it comes to a topic as significant as gender equity, but actions speak louder than words. What have agency endeavours amounted to over the last few months?