Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.
With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.
The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.