Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.
The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.
Adapting products, services and communications based on consumer DNA is an alluring idea that will be difficult to implement.
With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.
From more collaborative thinking to enhanced cooling systems, the industry is set to upgrade.
The SMB race is on but despite best efforts, many firms are still not equipped to take advantage of ad platforms.
Constantly evolving tech platforms and a practice of hitting digital campaign targets with false metrics have made online marketing in China a hairy business. Practices that have evolved in other markets to prevent ad fraud are often circumnavigated in this market.
Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.
The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.
The latest tools and advances in data analysis are ushering in a brave new world of possibilities for marketers willing to embrace a fully customer-centric approach.
Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?
As the momentum wanes and the market suffers a creative block, Japan is under threat of isolation and losing its dominance in the world’s gaming world.
CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.
The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.
Commanding millions of followers, these key online influencers are ‘human media’.
Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?
Three world-changing tech areas where Asia (mainly China) is set to lead the way (plus 6 bonus technologies).
As marketing transitions from intuition-based to data-oriented, will machine learning handle much of marketing down the road?
Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.
From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.