Search results for "event marketing"

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Predictive marketing: It’s no crystal ball
May 27, 2019
Robert Sawatzky

Predictive marketing: It’s no crystal ball

Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.

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Zozo and the new world of apparel marketing
Sep 11, 2018
David Blecken

Zozo and the new world of apparel marketing

The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.

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Genetic data: a marketers’ dream that may never become reality
Jan 8, 2019
David Blecken

Genetic data: a marketers’ dream that may never become reality

Adapting products, services and communications based on consumer DNA is an alluring idea that will be difficult to implement.

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Marketers no longer lost in neural machine translation
Jul 5, 2018
Matthew Keegan

Marketers no longer lost in neural machine translation

With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.

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12 innovations that will reshape marketing
Aug 12, 2015
Staff Reporters

12 innovations that will reshape marketing

From more collaborative thinking to enhanced cooling systems, the industry is set to upgrade.

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SMB marketing: Ad platforms focus on education for growth
Jan 22, 2016
Robert Clark

SMB marketing: Ad platforms focus on education for growth

The SMB race is on but despite best efforts, many firms are still not equipped to take advantage of ad platforms.

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Digital China Report: The dark side of digital marketing
Apr 21, 2016
Jenny Chan 陳詠欣

Digital China Report: The dark side of digital marketing

Constantly evolving tech platforms and a practice of hitting digital campaign targets with false metrics have made online marketing in China a hairy business. Practices that have evolved in other markets to prevent ad fraud are often circumnavigated in this market.

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Innovation centres take root in Asia
May 8, 2018
Megan Gell

Innovation centres take root in Asia

Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.

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Holograms make virtual mark on the world stage
May 25, 2017
Helen Roxburgh

Holograms make virtual mark on the world stage

The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.

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Innovative uses of smart tech building branding revolutions
Aug 23, 2017
Babar Khan Javed

Innovative uses of smart tech building branding revolutions

The latest tools and advances in data analysis are ushering in a brave new world of possibilities for marketers willing to embrace a fully customer-centric approach.

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The race to build AI tools
Jan 16, 2017
Gabey Goh

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

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Online games battle it out in Japan
Jul 20, 2016
David Blecken, Harumi Maeda

Online games battle it out in Japan

As the momentum wanes and the market suffers a creative block, Japan is under threat of isolation and losing its dominance in the world’s gaming world.

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Breaking the internet, Chinese style
Nov 16, 2016
Jenny Chan 陳詠欣, Simon Young

Breaking the internet, Chinese style

CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.

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Teaching clueless chatbots the art of conversation
Oct 6, 2017
Jenny Chan 陳詠欣

Teaching clueless chatbots the art of conversation

The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.

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How brands can be smarter with data science
Jul 9, 2019
Jessica Goodfellow

How brands can be smarter with data science

Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?

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YouTube gurus: The millennial media channel
Feb 25, 2014
Emily Tan

YouTube gurus: The millennial media channel

Commanding millions of followers, these key online influencers are ‘human media’.

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Tech leapfrogging: three ways APAC is set to keep besting the west
Oct 8, 2018
Matthew Miller

Tech leapfrogging: three ways APAC is set to keep besting the west

Three world-changing tech areas where Asia (mainly China) is set to lead the way (plus 6 bonus technologies).

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Machine learning: Threat or benefit?
Jul 18, 2016
Staff Reporters

Machine learning: Threat or benefit?

As marketing transitions from intuition-based to data-oriented, will machine learning handle much of marketing down the road?

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How blockchain is helping Asian advertisers (or not)
May 16, 2019
David Blecken

How blockchain is helping Asian advertisers (or not)

Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.

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Imitation game: ID fraud in mobile advertising
Dec 5, 2017
Soon Chen Kang 江欣珍

Imitation game: ID fraud in mobile advertising

From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.