Search results for "event marketing"

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A year to Tokyo 2020: which brands will win the Games?
Jul 23, 2019
Matthew Keegan

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

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Driving results from first and second-party data
Jan 21, 2019
Matthew Keegan

Driving results from first and second-party data

As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.

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