Search results for "event marketing"

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The world's biggest retail events, ranked and rated
Jun 24, 2019
Olivia Parker

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

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CES: What industry leaders took away from the 2019 event
Jan 14, 2019
Lindsay Stein

CES: What industry leaders took away from the 2019 event

Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.

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Why marketers need to understand emotions this holiday season
Nov 13, 2019
Justin De Graaf

Why marketers need to understand emotions this holiday season

People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.

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No more snooze button for influencer marketing
Aug 14, 2019
Kosuke Sogo

No more snooze button for influencer marketing

Instagram's decision to hide like counts is not a reason to panic. But it is a good opportunity for marketers to wake up to how they can better grasp the still-unrealised potential of influencer marketing.

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Should the chief marketing officer title stay?
Oct 9, 2019
Staff Reporters

Should the chief marketing officer title stay?

Campaign US gathered some North American perspectives on whether or not CMO is a legacy position that needs shaking up.

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Adjust bets on Southeast Asia's booming mobile market
Oct 13, 2019
Jessica Goodfellow

Adjust bets on Southeast Asia's booming mobile market

Fraud prevention will be a key focus for mobile measurement firm's Southeast Asia expansion plans.

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How a responsible marketer measures the unmeasurable
Jul 29, 2019
Matthew Miller

How a responsible marketer measures the unmeasurable

Attributing business outcomes to your marketing strategies is even harder when your organisation doesn't actually sell anything. Nicki Kenyon of Visit Victoria explains how she approaches this conundrum.

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Women to Watch 2019: Difference-makers in APAC marketing and communications
Sep 22, 2019
Staff Reporters

Women to Watch 2019: Difference-makers in APAC marketing and communications

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

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How 5G will affect marketing communications
Jul 9, 2019
Steve Yi

How 5G will affect marketing communications

Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?

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'Dynamic creative': best tactics for performance marketing
Sep 5, 2019
Sven Lubek

'Dynamic creative': best tactics for performance marketing

Tips to up your game and successfully execute using DCO.

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Email “still an alpha channel” for marketing
Jun 18, 2019
Faaez Samadi

Email “still an alpha channel” for marketing

Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.

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In-video search: A new opportunity for influencer marketing on Douyin?
Nov 5, 2019
Jessica Rapp

In-video search: A new opportunity for influencer marketing on Douyin?

New function trial on Chinese app only (not TikTok) raises privacy concerns but could help Douyin users search for KOLs and products.

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DAN acquires Happy Marketer
Feb 20, 2019
Faaez Samadi

DAN acquires Happy Marketer

Digital agency will be rolled into Merkle.

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How adspend varies by medium across APAC markets: Warc
Oct 20, 2019
Staff Reporters

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

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Predictive marketing: It’s no crystal ball
May 27, 2019
Robert Sawatzky

Predictive marketing: It’s no crystal ball

Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.

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Marketing’s new innovation lab: China’s Greater Bay Area
Apr 17, 2019
Sunshine Farzan

Marketing’s new innovation lab: China’s Greater Bay Area

The GBA represents a truly unique opportunity for marketing professionals. From cutting-edge industries to layered identities, it’s a microcosm of the global trends shaping our industry.

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Marketers still slow to improve CX
Apr 16, 2019
Staff Reporters

Marketers still slow to improve CX

TOP OF THE CHARTS: Despite all the talk about experience being a priority, most brands are still aren’t moving fast enough, according to Adobe’s latest study.

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The questions Amazon doesn't want marketers to ask
Jul 7, 2019
Jessica Peltz-Zatulove

The questions Amazon doesn't want marketers to ask

"Amazon is the channel, the media publisher and the retail platform, which creates an opaque environment where brands need to make strategic decisions."

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Marketing now the foundation of CX: Salesforce
Mar 18, 2019
Staff Reporters

Marketing now the foundation of CX: Salesforce

TOP OF THE CHARTS: Salesforce's latest study highlights the growing integration of marketing with other business units, and the increasing influence of AI and privacy concerns.

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Adara: Industry needs to ‘catch up’ to personalised marketing
Jul 3, 2019
Jessica Goodfellow

Adara: Industry needs to ‘catch up’ to personalised marketing

Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara

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