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Why marketers are disillusioned with social-media marketing
Nov 21, 2017
Paul Phillips

Why marketers are disillusioned with social-media marketing

If advertisers are unhappy with social media, it's because they need to stop measuring engagement and start looking at business goals, advises Paul Phillips of Edelman Hong Kong.

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Content marketing in China is anything but elementary, dear marketers
Sep 13, 2017
Soon Chen Kang 江欣珍

Content marketing in China is anything but elementary, dear marketers

A panel discussion at the Tencent Mind Conference Tuesday in Shanghai looked at hard truths about investing in hot shows.

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Tencent Mind: Marketers promised 'fun times'
Sep 12, 2017
Robert Sawatzky

Tencent Mind: Marketers promised 'fun times'

The Chinese media giant walked marketers through its content offerings at its event yesterday in Shanghai.

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Criteo introduces commerce marketing tools
Nov 29, 2017
Babar Khan Javed

Criteo introduces commerce marketing tools

The two new-to-APAC tools help marketers tie multiple devices to a single customer-ID and the optimize ads in real time to drive conversions.

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Rise of the polymath marketer
May 30, 2017
Eugene Yap

Rise of the polymath marketer

Eugene Yap of Iris Concise discusses the high bar today's marketers must surmount.

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SEA markets to post double-digit digital growth: eMarketer
Sep 27, 2017
Soon Chen Kang 江欣珍

SEA markets to post double-digit digital growth: eMarketer

Robust growth expected for Indonesia, Malaysia, Philippines, Singapore,Thailand and Vietnam, the next 'it' markets for digital.

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Redlab launches influencer marketing platform for Thailand
Jun 18, 2017
Babar Khan Javed

Redlab launches influencer marketing platform for Thailand

Redlab claims Tellscore is the country's first automated platform for brands to contract with micro influencers.

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Google updates app-marketing toolkit
Aug 15, 2017
Babar Khan Javed

Google updates app-marketing toolkit

The update to UAC (Universal App Campaigns) gives publishers and developers more options for performance-based campaigns.

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Indonesia biggest APAC market for Instagram
Jul 25, 2017
Faaez Samadi

Indonesia biggest APAC market for Instagram

Company touts rapid user growth in the region’s third-largest country, as well as increasing brand activity.

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Goodbye marketing as we know it, hello AI
Nov 27, 2017
Kosuke Sogo

Goodbye marketing as we know it, hello AI

The CEO and founder of AdAsia Holdings looks ahead to machine learning's impact on personalisation, storytelling and the role of marketers.

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Tencent signs with DAN for mobile marketing
Jun 21, 2017
Soon Chen Kang 江欣珍

Tencent signs with DAN for mobile marketing

The China-based internet giant has inked another data partnership with an agency network, this time Dentsu Aegis Network.

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When and where to use VR in marketing
Jul 4, 2017
Soon Chen Kang 江欣珍

When and where to use VR in marketing

Speakers at the Mobile World Congress Shanghai share best practices for VR use in marketing.

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WeChat 101 for Western marketers
Jun 14, 2017
Richard Brosgill

WeChat 101 for Western marketers

The ingredients for brand engagement are there, but take some extra effort says Forward3D's Richard Brosgill.

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Today’s marketers: A 'lost generation'?
Oct 29, 2017
Faaez Samadi

Today’s marketers: A 'lost generation'?

Facebook's Reynold D’Silva sounds an alarm for mid- to senior-level marketers.

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The year's biggest APAC marketing-advertising acquisitions
Dec 19, 2017
Matthew Miller

The year's biggest APAC marketing-advertising acquisitions

Our listicle-based look back at the year in APAC marketing and communications continues, with the biggest deals of the year.

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Even robot-makers don’t market on autopilot
Nov 23, 2017
Robert Sawatzky

Even robot-makers don’t market on autopilot

Customer feedback, constant product development and flexibility are key, according to Shenzhen’s coding education startup, Makeblock.

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Salesforce launches Facebook integrated marketing cloud
Oct 10, 2017
Babar Khan Javed

Salesforce launches Facebook integrated marketing cloud

Salesforce Lead Analytics for Facebook will help users create performance visualisations against key marketing-automation metrics.

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Key technologies for financial-services marketers
May 18, 2017
Geraldine Goh

Key technologies for financial-services marketers

Geraldine Goh, head of marketing in Asia for IG, talks about the challenges of marketing financial services brands in today's international marketplace.

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Influencer marketing and programmatic: A marriage of convenience
Oct 24, 2017
Aaron Brooks

Influencer marketing and programmatic: A marriage of convenience

Delivering KOL campaigns through programmatic could make automated ad targeting more creative and engaging, writes Aaron Brooks of Visual Amplifiers.

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AI use in marketing is fairly primitive, but not for long
Nov 15, 2017
Soon Chen Kang 江欣珍

AI use in marketing is fairly primitive, but not for long

A panel discussion at yesterday's China Innovation Summit focused on the next wave of AI applications, including creative roles.

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