If advertisers are unhappy with social media, it's because they need to stop measuring engagement and start looking at business goals, advises Paul Phillips of Edelman Hong Kong.
A panel discussion at the Tencent Mind Conference Tuesday in Shanghai looked at hard truths about investing in hot shows.
The Chinese media giant walked marketers through its content offerings at its event yesterday in Shanghai.
The two new-to-APAC tools help marketers tie multiple devices to a single customer-ID and the optimize ads in real time to drive conversions.
Eugene Yap of Iris Concise discusses the high bar today's marketers must surmount.
Robust growth expected for Indonesia, Malaysia, Philippines, Singapore,Thailand and Vietnam, the next 'it' markets for digital.
Redlab claims Tellscore is the country's first automated platform for brands to contract with micro influencers.
The update to UAC (Universal App Campaigns) gives publishers and developers more options for performance-based campaigns.
Company touts rapid user growth in the region’s third-largest country, as well as increasing brand activity.
The CEO and founder of AdAsia Holdings looks ahead to machine learning's impact on personalisation, storytelling and the role of marketers.
The China-based internet giant has inked another data partnership with an agency network, this time Dentsu Aegis Network.
Speakers at the Mobile World Congress Shanghai share best practices for VR use in marketing.
The ingredients for brand engagement are there, but take some extra effort says Forward3D's Richard Brosgill.
Facebook's Reynold D’Silva sounds an alarm for mid- to senior-level marketers.
Our listicle-based look back at the year in APAC marketing and communications continues, with the biggest deals of the year.
Customer feedback, constant product development and flexibility are key, according to Shenzhen’s coding education startup, Makeblock.
Salesforce Lead Analytics for Facebook will help users create performance visualisations against key marketing-automation metrics.
Geraldine Goh, head of marketing in Asia for IG, talks about the challenges of marketing financial services brands in today's international marketplace.
Delivering KOL campaigns through programmatic could make automated ad targeting more creative and engaging, writes Aaron Brooks of Visual Amplifiers.
A panel discussion at yesterday's China Innovation Summit focused on the next wave of AI applications, including creative roles.