Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.
The inaugural TubeMogul University event for Southeast Asia took place in Singapore on 14 April. Approximately 60 representatives from agencies and brands attended the half-day event, which focused on topics relating to advancements and trends in the programmatic industry, combined with best practices for using programmatic software to achieve effective brand performance.
Programme announces award ceremonies in Tokyo, Shanghai, Mumbai and Singapore.
TOKYO - McCann Worldgroup Japan has hired Michel Mommejat as managing director of digital, data and technology as it looks to unify digital operations across disciplines.
Sometimes, there's no choice but to adapt to a new reality. R3's Erin Singleton offers three pieces of advice for companies at crossroads.
Matthew Lackie of WE Communications looks at which APAC brands brought home the gold, and which were left in the starting blocks.
Photos from Rise 2016's Marketing Track, held on 1 June at the Hong Kong Convention & Exhibition Centre
Global economic uncertainty has led to modest growth, but younger markets and the digital boom continue to over-contribute.
ASIA-PACIFIC - The idea of trusting machines can bring up all kinds of emotions in people, let alone marketers. But as technology improves, the question is whether marketers are ready to embrace machine learning to its full extent.
You shouldn't get too excited about Snapchat, because it's not offering ad products in Asia yet (except Australia), but you should get ready because it might be a factor sooner than you think, writes Carat's Jonathan Rudd.
The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.
When shared experience disappears, how can marketers continue to communicate with audience at scale?
Unilever and Mindshare won big at the awards ceremony in Singapore.
SINGAPORE - GoDaddy has launched in 11 new markets in Asia, targeting small and medium-sized business owners. But don't expect to see the brand running the type of bawdy ads it became famous for in the US.
Tune in for highlights from today's conference as they happen.
Digital Marketing Association to focus on measurement standards, training.
Consumers in China are more interested in finding a personal connection than being talked at about price.
Technology expertise behind Mindshare’s decision to centralise Southeast Asia's programmatic operation in Singapore.
Only a third of APAC marketers feel in control of the online and offline channels they're using to reach consumers.
PHD’s Susana Tsui on the future history of artificial intelligence.