Search results for "event marketing"

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Photos: Unruly Singapore 'Meet the makers' event
Nov 21, 2016
Gabey Goh

Photos: Unruly Singapore 'Meet the makers' event

Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.

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Inaugural TubeMogul University event in SEA
Apr 26, 2016
Gabey Goh

Inaugural TubeMogul University event in SEA

The inaugural TubeMogul University event for Southeast Asia took place in Singapore on 14 April. Approximately 60 representatives from agencies and brands attended the half-day event, which focused on topics relating to advancements and trends in the programmatic industry, combined with best practices for using programmatic software to achieve effective brand performance.

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Agency of the Year 2016: Record entries, four award events
Nov 3, 2016
Staff Reporters

Agency of the Year 2016: Record entries, four award events

Programme announces award ceremonies in Tokyo, Shanghai, Mumbai and Singapore.

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Upcoming sporting events will spur digital catch-up in Japan: new McCann digital chief
May 22, 2016
David Blecken

Upcoming sporting events will spur digital catch-up in Japan: new McCann digital chief

TOKYO - McCann Worldgroup Japan has hired Michel Mommejat as managing director of digital, data and technology as it looks to unify digital operations across disciplines.

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Braving today’s disruptive world of marketing
Dec 11, 2016
Erin Singleton

Braving today’s disruptive world of marketing

Sometimes, there's no choice but to adapt to a new reality. R3's Erin Singleton offers three pieces of advice for companies at crossroads.

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What Asian brand marketeers can learn from the Rio Olympics
Sep 12, 2016
Matthew Lackie

What Asian brand marketeers can learn from the Rio Olympics

Matthew Lackie of WE Communications looks at which APAC brands brought home the gold, and which were left in the starting blocks.

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Photos: Rise 2016 Marketing Track
Jun 1, 2016
Jenny Chan 陳詠欣

Photos: Rise 2016 Marketing Track

Photos from Rise 2016's Marketing Track, held on 1 June at the Hong Kong Convention & Exhibition Centre

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China, new economies driving ad market growth: GroupM
Dec 5, 2016
Faaez Samadi

China, new economies driving ad market growth: GroupM

Global economic uncertainty has led to modest growth, but younger markets and the digital boom continue to over-contribute.

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Watch: Are marketers ready for machine learning?
Apr 26, 2016
Adrian Peter Tse

Watch: Are marketers ready for machine learning?

ASIA-PACIFIC - The idea of trusting machines can bring up all kinds of emotions in people, let alone marketers. But as technology improves, the question is whether marketers are ready to embrace machine learning to its full extent.

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Snapchat marketing in Asia: What you need to know
May 29, 2016
Jonathan Rudd

Snapchat marketing in Asia: What you need to know

You shouldn't get too excited about Snapchat, because it's not offering ad products in Asia yet (except Australia), but you should get ready because it might be a factor sooner than you think, writes Carat's Jonathan Rudd.

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Slower growth in APAC ad market: Magna report
Dec 4, 2016
Faaez Samadi

Slower growth in APAC ad market: Magna report

The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.

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A marketer’s reflections on the switch from analog to digital
Apr 21, 2016
Eunice Gan

A marketer’s reflections on the switch from analog to digital

When shared experience disappears, how can marketers continue to communicate with audience at scale?

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Mobile Marketing Association announces Smarties winners
Nov 28, 2016
Staff Reporters

Mobile Marketing Association announces Smarties winners

Unilever and Mindshare won big at the awards ceremony in Singapore.

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GoDaddy launches in 11 Asian markets with personalised marketing priorities
Mar 2, 2016
Gabey Goh

GoDaddy launches in 11 Asian markets with personalised marketing priorities

SINGAPORE - GoDaddy has launched in 11 new markets in Asia, targeting small and medium-sized business owners. But don't expect to see the brand running the type of bawdy ads it became famous for in the US.

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Follow #MInnovate16 for insights from Marketing Innovation
Nov 2, 2016
Staff Reporters

Follow #MInnovate16 for insights from Marketing Innovation

Tune in for highlights from today's conference as they happen.

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Hong Kong digital advertising body aims to advance market
Oct 26, 2016
Jenny Chan 陳詠欣, Soon Chen Kang 江欣珍

Hong Kong digital advertising body aims to advance market

Digital Marketing Association to focus on measurement standards, training.

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Emotion the key for marketers on Chinese social media
Nov 27, 2016
Anne Costello

Emotion the key for marketers on Chinese social media

Consumers in China are more interested in finding a personal connection than being talked at about price.

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Mindshare finds some local markets not ready to provide programmatic planning
Jun 6, 2016
Byravee Iyer

Mindshare finds some local markets not ready to provide programmatic planning

Technology expertise behind Mindshare’s decision to centralise Southeast Asia's programmatic operation in Singapore.

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APAC marketers struggling to manage countless touchpoints: TNS
Aug 31, 2016
Faaez Samadi

APAC marketers struggling to manage countless touchpoints: TNS

Only a third of APAC marketers feel in control of the online and offline channels they're using to reach consumers.

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5 marketing essentials to herald the age of AI
Sep 19, 2016
Staff

5 marketing essentials to herald the age of AI

PHD’s Susana Tsui on the future history of artificial intelligence.

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