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Marketing the Marketing Cloud to marketers in Asia: Adobe's plan
Mar 16, 2015
Adrian Peter Tse

Marketing the Marketing Cloud to marketers in Asia: Adobe's plan

ASIA-PACIFIC - Following Adobe's many announcements about its marketing suite during its Summit event in Salt Lake City last week, Campaign Asia-Pacific talked to Paula Parkes, head of digital marketing Asia-Pacific, and Hisamichi Kinomoto, VP marketing of Japan and Asia-Pacific, about the company's strategy for marketing the technology in Asia.

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Marketing’s big misconception: Social = social networks
Nov 29, 2015
Kerry McCabe

Marketing’s big misconception: Social = social networks

Kerry McCabe of RadiumOne sheds some light on the power of dark social networks.

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Mobile marketing in emerging markets: A tale of two worlds
Oct 28, 2015
Gabey Goh

Mobile marketing in emerging markets: A tale of two worlds

SINGAPORE - Having recently signed a deal to enhance Tenthavenue's platform for mobile marketing in emerging markets, Anurag Banerjee, chief growth officer at Ozonetel Systems, explains the challenges advertisers face in such markets, and the evolving set of methods available to overcome them.

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Your market needs you
Nov 2, 2015
Will Clem

Your market needs you

CHINA INNOVATION 2015: Economic jitters and tough new legislation ought to bode ill for advertisers, but the industry is using the challenge to drive innovation.

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Watch: The future of the five senses in experiential marketing
Dec 1, 2015
Adrian Peter Tse

Watch: The future of the five senses in experiential marketing

From a multi-sensory internet to smell coding and smart fabrics, through to applying theatrical principles to branding, the realm of the senses represents a brave new world for experiential marketers.

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Marketing is not about campaigns anymore: Salesforce
Oct 1, 2015
Gabey Goh

Marketing is not about campaigns anymore: Salesforce

SINGAPORE – Salesforce's Derek Laney believes marketing is now about “always-on experiences”, and marketers have the opportunity to advise the CEO, and be the architect of that whole experience journey.

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3 strategies for winning in location marketing
Nov 24, 2015
Carl Nawagamuwa

3 strategies for winning in location marketing

The promise of location-based marketing is real. But before you jump headlong into the practice, it pays to consider three critical factors, according to Amobee's Carl Nawagamuwa.

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Watch: Top 10 jargon words in financial marketing and beyond
Nov 12, 2015
Adrian Peter Tse

Watch: Top 10 jargon words in financial marketing and beyond

HONG KONG - Campaign Asia-Pacific asked financial-services marketers what they feel are the biggest industry jargon words. From overused buzzwords to overly creative job titles, here are our 10 favourites.

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7 predictions for mobile marketing in APAC in 2016
Dec 22, 2015
Rohit Dadwal

7 predictions for mobile marketing in APAC in 2016

Rohit Dadwal, APAC MD of the Mobile Marketing Association, gives his list of predictions that will define mobile marketing in 2016.

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Vietnam: Land of opportunity for mobile marketers
Oct 26, 2015
Adrian Peter Tse

Vietnam: Land of opportunity for mobile marketers

VIETNAM - When Apple’s iOS9 was released in September, ad-blocking became a talking point around the world, but not in Vietnam, where the opportunities for marketers are sizable and mobile marketing is still being defined.

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Five keys for effective mobile marketing
Oct 18, 2015
Adam Anger

Five keys for effective mobile marketing

Many companies are rushing to boost their mobile marketing, but success in this area doesn't come from simply throwing money at the mobile channel.

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Augmented reality, not VR, is the next big thing for marketers
Jul 13, 2015
Niamh Byrne

Augmented reality, not VR, is the next big thing for marketers

As the momentum with the latest wave of virtual reality increases, Niamh Byrne chief operating officer at iQNECT, argues that augmented reality offers marketers the bigger opportunity.

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Cross-channel advice for airline marketers
May 28, 2015
Akshatha Kamath

Cross-channel advice for airline marketers

For airlines today, the traditional loyalty program doesn't fly. They must build a complete cross-channel marketing experience with data at the crux.

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The future of digital marketing: Fewer platforms
May 5, 2015
Yukihiko Imamura

The future of digital marketing: Fewer platforms

Marketers want to consolidate and automate. May the best platforms win.

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Inbound marketing giving SMEs a competitive edge
Nov 27, 2015
Gabey Goh

Inbound marketing giving SMEs a competitive edge

SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.

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How Facebook plans to win over 3 billion people in emerging markets
Nov 1, 2015
Byravee Iyer

How Facebook plans to win over 3 billion people in emerging markets

GLOBAL - It is telling that Facebook's announcement of a three-step plan to dominate emerging markets comes around the same time its founder and CEO Mark Zuckerburg was in India declaring it the company’s most important market.

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Four signs that digital marketing is improving in Asia
Nov 3, 2015
Adrian Peter Tse

Four signs that digital marketing is improving in Asia

ASIA-PACIFIC - New research from the CMO Council and Adobe shows that digital marketing has matured in Asia, but CMOs still need to take things a step further to impact the customer experience and content development at the digital level.

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Infographics: mobile marketing in Vietnam and southeast Asia
Oct 26, 2015
Adrian Peter Tse

Infographics: mobile marketing in Vietnam and southeast Asia

VIETNAM - This joint study between Epinion and OMD highlights consumer behaviour and best practises when it comes to mobile advertising in Vietnam, Thailand, Malaysia, Indonesia and the Philippines. The report is based on the survey of over 2600 respondents.

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Execution, not sexy: Agoda outlines marketing aims
Oct 22, 2015
Gabey Goh

Execution, not sexy: Agoda outlines marketing aims

SINGAPORE –For Hotel booking firm Agoda’s VP of business development Timothy Hughes, the ultimate Holy Grail in marketing and the larger business objective, is execution.

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Moët Hennessy appoints APAC digital marketing head
Oct 19, 2015
Jenny Chan 陳詠欣

Moët Hennessy appoints APAC digital marketing head

HONG KONG - Howell Wong (黃灝良) has left JWT to join Moët Hennessy as its regional digital marketing head.

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