ASIA-PACIFIC - Following Adobe's many announcements about its marketing suite during its Summit event in Salt Lake City last week, Campaign Asia-Pacific talked to Paula Parkes, head of digital marketing Asia-Pacific, and Hisamichi Kinomoto, VP marketing of Japan and Asia-Pacific, about the company's strategy for marketing the technology in Asia.
Kerry McCabe of RadiumOne sheds some light on the power of dark social networks.
SINGAPORE - Having recently signed a deal to enhance Tenthavenue's platform for mobile marketing in emerging markets, Anurag Banerjee, chief growth officer at Ozonetel Systems, explains the challenges advertisers face in such markets, and the evolving set of methods available to overcome them.
CHINA INNOVATION 2015: Economic jitters and tough new legislation ought to bode ill for advertisers, but the industry is using the challenge to drive innovation.
From a multi-sensory internet to smell coding and smart fabrics, through to applying theatrical principles to branding, the realm of the senses represents a brave new world for experiential marketers.
SINGAPORE – Salesforce's Derek Laney believes marketing is now about “always-on experiences”, and marketers have the opportunity to advise the CEO, and be the architect of that whole experience journey.
The promise of location-based marketing is real. But before you jump headlong into the practice, it pays to consider three critical factors, according to Amobee's Carl Nawagamuwa.
HONG KONG - Campaign Asia-Pacific asked financial-services marketers what they feel are the biggest industry jargon words. From overused buzzwords to overly creative job titles, here are our 10 favourites.
Rohit Dadwal, APAC MD of the Mobile Marketing Association, gives his list of predictions that will define mobile marketing in 2016.
VIETNAM - When Apple’s iOS9 was released in September, ad-blocking became a talking point around the world, but not in Vietnam, where the opportunities for marketers are sizable and mobile marketing is still being defined.
Many companies are rushing to boost their mobile marketing, but success in this area doesn't come from simply throwing money at the mobile channel.
As the momentum with the latest wave of virtual reality increases, Niamh Byrne chief operating officer at iQNECT, argues that augmented reality offers marketers the bigger opportunity.
For airlines today, the traditional loyalty program doesn't fly. They must build a complete cross-channel marketing experience with data at the crux.
Marketers want to consolidate and automate. May the best platforms win.
SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.
GLOBAL - It is telling that Facebook's announcement of a three-step plan to dominate emerging markets comes around the same time its founder and CEO Mark Zuckerburg was in India declaring it the company’s most important market.
ASIA-PACIFIC - New research from the CMO Council and Adobe shows that digital marketing has matured in Asia, but CMOs still need to take things a step further to impact the customer experience and content development at the digital level.
VIETNAM - This joint study between Epinion and OMD highlights consumer behaviour and best practises when it comes to mobile advertising in Vietnam, Thailand, Malaysia, Indonesia and the Philippines. The report is based on the survey of over 2600 respondents.
SINGAPORE –For Hotel booking firm Agoda’s VP of business development Timothy Hughes, the ultimate Holy Grail in marketing and the larger business objective, is execution.
HONG KONG - Howell Wong (黃灝良) has left JWT to join Moët Hennessy as its regional digital marketing head.