ASIA-PACIFIC - Three years after Microsoft launched its widely criticised operating system Windows Vista, it has rolled out Windows 7 in Asia via a digital- and events-based marketing push.
SINGAPORE - Iris has formed a strategic partnership with Edge Marketing - an integrated marketing agency with offices in Vietnam, Singapore and Thailand, to extend its presence in the Asia-Pacific region.
CANNES - The global advertising market has been permanently reset at a lower level and revenues will not bounce back to pre-recession highs, Microsoft chief executive Steve Ballmer (pictured) warned the media industry at the Cannes Lions International Advertising Festival.
SINGAPORE - SingTel has unveiled its activity calendar for the second Singapore Formula One Grand Prix season.
SINGAPORE - Saxo Capital Markets has hired Profero as its digital agency-of-record.
SYDNEY- PHD Australia has created a new department called performance marketing group which will be led by online strategist Ali Parsyar (pictured).
A study of online buzz concludes that brands are neglecting a key media channel.
BEIJING - Google is poised to expand its presence in China's smartphone market in a pre-emptive strike against Apple's iPhone.
ASIA-PACIFIC - While readers in Cambodia, Laos and Sri Lanka can now purchase Amazon's Kindle, the device is still not available in China, Singapore, New Zealand, South Korea, Malaysia and Indonesia, with little word on when it will make its way into these key markets.
The software giant's latest campaign shows it has learned some of the lessons of the disastrous Vista roll-out.
GLOBAL - Facebook is poised to expand its global presence through the launch of Facebook Lite, a simplified version of the site that will be more accessible on mobile phones and in markets where bandwidth is slow.
SHANGHAI - Shanghai's Government-owned newspaper group Jiefang Daily has signed with Precision Digital Marketing on a tactical and ad sales partnership for the JFDaily.com.
While mobile spend in Asia remains dismally low, the head of Nokia Interactive is convinced of its potential.
TOKYO - Social networking site MySpace has broadened its reach in the Japanese market with the launch of a monthly print publication, MySpace from JP.
BEIJING - Google is said to be entering China's e-commerce market following the purchase of a domain that may be used as a consumer-to-consumer platform, according to Chinese reports.
Here are the top 10 digital brands in China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
SINGAPORE - Y&R Singapore has appointed Jonathan Lang (pictured) as head of integrated marketing and strategy planning, replacing departed head of digital Taru Jain in an elevated role.
ASIA-PACIFIC - Google will restructure its South China and Australasia region sales and marketing operations as part of a cost-cutting measure that sees nearly 200 jobs from these departments cut worldwide.
BEIJING - Nokia and Chinese video-sharing site Youku will broadcast a live, three-hour concert as part of a promotion for Nokia's XpressMusic handset - an event that marks the launch of the Youku Live platform that aims to integrate brands' live events with the online space.
SINGAPORE - The National Arts Council (NAC) has launched dual tenders for an advertising and digital agency to service its Singapore Arts Festival 2010 account.