Search results for "event marketing"

Articles: 425 Results Filter results»
Order By: Relevant | Latest
Premium
Microsoft rolls out digital, events drive to back Windows 7
Oct 22, 2009
Anita Davis

Microsoft rolls out digital, events drive to back Windows 7

ASIA-PACIFIC - Three years after Microsoft launched its widely criticised operating system Windows Vista, it has rolled out Windows 7 in Asia via a digital- and events-based marketing push.

Premium
Iris partners Edge Marketing in Vietnam
Nov 18, 2009
Kenny Lim

Iris partners Edge Marketing in Vietnam

SINGAPORE - Iris has formed a strategic partnership with Edge Marketing - an integrated marketing agency with offices in Vietnam, Singapore and Thailand, to extend its presence in the Asia-Pacific region.

Premium
Ad market 'reset': Ballmer
Jun 28, 2009
Atifa Hargrave-Silk

Ad market 'reset': Ballmer

CANNES - The global advertising market has been permanently reset at a lower level and revenues will not bounce back to pre-recession highs, Microsoft chief executive Steve Ballmer (pictured) warned the media industry at the Cannes Lions International Advertising Festival.

Premium
SingTel unveils marketing initiatives for Singapore Grand Prix
Mar 25, 2009
Kenny Lim

SingTel unveils marketing initiatives for Singapore Grand Prix

SINGAPORE - SingTel has unveiled its activity calendar for the second Singapore Formula One Grand Prix season.

Premium
Saxo Capital Markets appoints Profero to digital account
Sep 27, 2009
Asiya Bakht

Saxo Capital Markets appoints Profero to digital account

SINGAPORE - Saxo Capital Markets has hired Profero as its digital agency-of-record.

Premium
PHD Australia launches performance marketing group
Nov 12, 2009
Asiya Bakht

PHD Australia launches performance marketing group

SYDNEY- PHD Australia has created a new department called performance marketing group which will be led by online strategist Ali Parsyar (pictured).

Premium
Live Issue... Marketers 'should do more' in forums
Nov 9, 2009
David Blecken

Live Issue... Marketers 'should do more' in forums

A study of online buzz concludes that brands are neglecting a key media channel.

Premium
Google takes on Apple in race for China's smartphone market
Aug 5, 2009
Anita Davis

Google takes on Apple in race for China's smartphone market

BEIJING - Google is poised to expand its presence in China's smartphone market in a pre-emptive strike against Apple's iPhone.

Premium
Amazon's Kindle still not available in key Asian markets
Oct 15, 2009
Anita Davis

Amazon's Kindle still not available in key Asian markets

ASIA-PACIFIC - While readers in Cambodia, Laos and Sri Lanka can now purchase Amazon's Kindle, the device is still not available in China, Singapore, New Zealand, South Korea, Malaysia and Indonesia, with little word on when it will make its way into these key markets.

Premium
Live Issue... Microsoft upgrades its marketing for Windows 7
Nov 10, 2009
Anita Davis

Live Issue... Microsoft upgrades its marketing for Windows 7

The software giant's latest campaign shows it has learned some of the lessons of the disastrous Vista roll-out.

Premium
Facebook eyes emerging markets with 'Lite' launch
Aug 12, 2009
Anita Davis

Facebook eyes emerging markets with 'Lite' launch

GLOBAL - Facebook is poised to expand its global presence through the launch of Facebook Lite, a simplified version of the site that will be more accessible on mobile phones and in markets where bandwidth is slow.

Premium
Jiefang Daily appoints Precision Digital Marketing
Jul 21, 2009
Jane Leung

Jiefang Daily appoints Precision Digital Marketing

SHANGHAI - Shanghai's Government-owned newspaper group Jiefang Daily has signed with Precision Digital Marketing on a tactical and ad sales partnership for the JFDaily.com.

Premium
Profile... Nokia's Agarwal moves mobile marketing forward
Sep 14, 2009
Asiya Bakht

Profile... Nokia's Agarwal moves mobile marketing forward

While mobile spend in Asia remains dismally low, the head of Nokia Interactive is convinced of its potential.

Premium
MySpace launches magazine for Japanese market
Apr 1, 2009
David Blecken

MySpace launches magazine for Japanese market

TOKYO - Social networking site MySpace has broadened its reach in the Japanese market with the launch of a monthly print publication, MySpace from JP.

Premium
Google eyeing China's e-commerce market
Feb 8, 2009
Anita Davis

Google eyeing China's e-commerce market

BEIJING - Google is said to be entering China's e-commerce market following the purchase of a domain that may be used as a consumer-to-consumer platform, according to Chinese reports.

Premium
Top 10 digital brands in six markets across Asia
Dec 31, 2009

Top 10 digital brands in six markets across Asia

Here are the top 10 digital brands in China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

Premium
Y&R Singapore names Jonathan Lang as head of integrated marketing
Oct 21, 2009
Anita Davis

Y&R Singapore names Jonathan Lang as head of integrated marketing

SINGAPORE - Y&R Singapore has appointed Jonathan Lang (pictured) as head of integrated marketing and strategy planning, replacing departed head of digital Taru Jain in an elevated role.

Premium
Google overhauls South China and Australasia sales and marketing operations
Mar 26, 2009
Anita Davis

Google overhauls South China and Australasia sales and marketing operations

ASIA-PACIFIC - Google will restructure its South China and Australasia region sales and marketing operations as part of a cost-cutting measure that sees nearly 200 jobs from these departments cut worldwide.

Premium
Nokia ties with Youku to broadcast live concert
Apr 14, 2009
Anita Davis

Nokia ties with Youku to broadcast live concert

BEIJING - Nokia and Chinese video-sharing site Youku will broadcast a live, three-hour concert as part of a promotion for Nokia's XpressMusic handset - an event that marks the launch of the Youku Live platform that aims to integrate brands' live events with the online space.

Premium
Singapore Arts Festival hunts for creative and digital agency
Sep 29, 2009
Kenny Lim

Singapore Arts Festival hunts for creative and digital agency

SINGAPORE - The National Arts Council (NAC) has launched dual tenders for an advertising and digital agency to service its Singapore Arts Festival 2010 account.