Search results for "event marketing"

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Live Issue... Search engine margins an issue for media agencies
May 22, 2007

Live Issue... Search engine margins an issue for media agencies

It's only natural that as the digital space evolves, new frontiers like paid search engine marketing and its unpaid cousin, search engine optimisation, should be emerging. The regional rollout of Isobar search network iProspect is a tangible example of this. But with the channels plagued by margins lower than those of more traditional digital disciplines, agencies say they're finding it hard to make money.

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All About... Online measurement
Aug 15, 2007

All About... Online measurement

It may not be sexy, but online measurement is one of the hottest businesses in the industry.

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All About... Digital CRM programmes
Apr 10, 2007

All About... Digital CRM programmes

Big brands are biting, but are consumers in Asia?

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Perspective... Microsoft buy opens a new set of conflict issues
May 29, 2007

Perspective... Microsoft buy opens a new set of conflict issues

Microsoft's recent splurge on aQuantive, the holding company for Avenue A/Razorfish and Atlas, is fascinating on many levels, not least for the hefty US$6 billion price tag it carries.

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Foreign internet players battle mainland challenges
Jan 10, 2007

Foreign internet players battle mainland challenges

It took just six weeks for Xie Wen, Yahoo China's president, to give up his job; Microsoft MSN China recently lost two of its top executives; and Google China's co-president, Johnny Chou, cut the cord after HQ reportedly rejected his development and distribution localisation plans.

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Struggling eBay inks Tom deal
Jan 11, 2007

Struggling eBay inks Tom deal

BEIJING In a clear sign of the struggle international online brands are facing in China, eBay has abandoned its solo effort in the country, teaming up with China-based Tom Online.

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Profile... Why Google is banking on a New Yorker in Asia
May 22, 2007

Profile... Why Google is banking on a New Yorker in Asia

You'd be forgiven for expecting Google to say more during its first public appearance in Singapore. Two months ago, news broke that Google was setting up a physical office here to service Southeast Asia, one of the few corners of the world where it trails key rival Yahoo.

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