It's only natural that as the digital space evolves, new frontiers like paid search engine marketing and its unpaid cousin, search engine optimisation, should be emerging. The regional rollout of Isobar search network iProspect is a tangible example of this. But with the channels plagued by margins lower than those of more traditional digital disciplines, agencies say they're finding it hard to make money.
It may not be sexy, but online measurement is one of the hottest businesses in the industry.
Big brands are biting, but are consumers in Asia?
Microsoft's recent splurge on aQuantive, the holding company for Avenue A/Razorfish and Atlas, is fascinating on many levels, not least for the hefty US$6 billion price tag it carries.
It took just six weeks for Xie Wen, Yahoo China's president, to give up his job; Microsoft MSN China recently lost two of its top executives; and Google China's co-president, Johnny Chou, cut the cord after HQ reportedly rejected his development and distribution localisation plans.
BEIJING In a clear sign of the struggle international online brands are facing in China, eBay has abandoned its solo effort in the country, teaming up with China-based Tom Online.
You'd be forgiven for expecting Google to say more during its first public appearance in Singapore. Two months ago, news broke that Google was setting up a physical office here to service Southeast Asia, one of the few corners of the world where it trails key rival Yahoo.