Search results for "event marketing"

Articles: 3 Results Filter results»
Order By: Relevant | Latest
Premium
How deep is your (data) love?
Dec 14, 2017
Zachary King

How deep is your (data) love?

The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?

Premium
Beyond a buzzword: How blockchain is making its mark on adtech
Mar 13, 2019
Zachary King

Beyond a buzzword: How blockchain is making its mark on adtech

Blockchain is expected to move from theory into practice by making the programmatic supply chain more transparent in short order.

Premium
First-price auctions can bring some much-needed trust
Dec 10, 2018
Zachary King

First-price auctions can bring some much-needed trust

MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.

Filter results

Date

Article Type

Site Category

Author