Rivals provide real-money discounts and deals during 'cashless week'.
The hour-long livestreaming session took place in Chengdu on November 16.
A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.
A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.
In an investigative video, CCTV journalists demonstrated how easily one could find an agency in China to boost an account’s digital popularity.
The new feature signals Tencent’s ambition to make WeChat an all-encompassing digital platform, connecting social media marketing, e-commerce, and payments.
Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.
The platform hosts Burberry, Hugo Boss, Maserati, and the LVMH-owned brands Guerlain and Zenith, all labels that already had flagship stores on Tmall.