Search results for "event marketing"

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Alibaba and Tencent’s fight over Chinese cashless spenders escalates
Aug 2, 2017
Yiling Pan

Alibaba and Tencent’s fight over Chinese cashless spenders escalates

Rivals provide real-money discounts and deals during 'cashless week'.

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In industry first, Dior Beauty debuts livestreaming sales on WeChat
Nov 25, 2018
Yiling Pan

In industry first, Dior Beauty debuts livestreaming sales on WeChat

The hour-long livestreaming session took place in Chengdu on November 16.

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How Tiffany’s China strategy combats economic turbulence
Jul 14, 2019
Yiling Pan

How Tiffany’s China strategy combats economic turbulence

A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.

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Bulgari’s Chinese New Year campaign wasn’t kosher
Jan 13, 2019
Yiling Pan

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

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China’s state media investigates fake followers of celebrities
Mar 3, 2019
Yiling Pan

China’s state media investigates fake followers of celebrities

In an investigative video, CCTV journalists demonstrated how easily one could find an agency in China to boost an account’s digital popularity.

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WeChat opens its closed ecosystem for brands
Jan 14, 2018
Yiling Pan

WeChat opens its closed ecosystem for brands

The new feature signals Tencent’s ambition to make WeChat an all-encompassing digital platform, connecting social media marketing, e-commerce, and payments.

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Are Chinese millennials bored of celebrity brand ambassadors?
Dec 17, 2017
Yiling Pan

Are Chinese millennials bored of celebrity brand ambassadors?

Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.

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Alibaba unveils 'Luxury Pavilion' courting super-wealthy Chinese
Aug 3, 2017
Yiling Pan

Alibaba unveils 'Luxury Pavilion' courting super-wealthy Chinese

The platform hosts Burberry, Hugo Boss, Maserati, and the LVMH-owned brands Guerlain and Zenith, all labels that already had flagship stores on Tmall.

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