Mobile marketing is the future. Here are three principles of using it effectively.
As mobile rapidly transforms the media landscape, brands have to quickly learn how to deliver superior brand experiences. Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, delivers 10 imperatives for doing so.
The rise of vertical video format and greater strides in ad optimisation are reshaping mobile practices.
Brand awareness and measurable conversions are not mutually exclusive. Time to think in terms of brand performance marketing, writes Vikas Gulati of Opera Mediaworks.
As consumers rapidly adopt mobile, Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, provides seven trends that will drive mobile advertising to centre stage in 2013.
Vikas Gulati, vice-president, Asia for online travel search engine Sprice gives pointers to online advertisers looking to target their ideal audience.