Search results for "event marketing"

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The case for playable ads
Jan 17, 2019
Tom Simpson

The case for playable ads

Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.

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What lies beyond the walled gardens?
Aug 31, 2017
Tom Simpson

What lies beyond the walled gardens?

TV-like audiences now reside in the palm of your hand, but marketers must build mobile strategies to leverage the app ecosystem and reach the right audiences globally, writes Tom Simpson of AdColony.

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Big-brand budgets to flow to programmatic in 2015: MediaQuark
Jan 19, 2015
Tom Simpson

Big-brand budgets to flow to programmatic in 2015: MediaQuark

Tom Simpson, CEO of MediaQuark, offers seven programmatic trends for the year ahead, along with results from his company's survey of advertisers' attitudes about deploying data-driven marketing.

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