Search results for "event marketing"

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The high value of live sports data—when used in the right way
Oct 20, 2019
Surekha Ragavan

The high value of live sports data—when used in the right way

Brands that work with leagues and athletes would do well to collect data around live sports events, according to Sportradar.

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Why brands should pay attention to non-traditional sports
Jul 15, 2019
Surekha Ragavan

Why brands should pay attention to non-traditional sports

From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.

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Indonesians lead Southeast Asia in beauty talk
Jul 31, 2019
Surekha Ragavan

Indonesians lead Southeast Asia in beauty talk

TOP OF THE CHARTS: Meltwater report highlights market trends and predictions in Southeast Asia’s beauty industry.

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Nano influencers overtake micro and macro in NZ
Aug 22, 2019
Surekha Ragavan

Nano influencers overtake micro and macro in NZ

TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.

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Sri Lanka: aspirational, creative — and entirely different from India
Aug 26, 2019
Surekha Ragavan

Sri Lanka: aspirational, creative — and entirely different from India

The island country is on the cusp of a digital revolution, which could finally allow it to emerge from the shadows of its giant neighbour.

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Manchester United scores in China with experience centre and app
Jul 3, 2019
Surekha Ragavan

Manchester United scores in China with experience centre and app

The club continues to flex its muscles in China where its fanbase tips over 100 million.

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