Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.
Marketers should brace themselves for the onslaught of smartphone users demanding "heightened experiences" by devoting more financial resources to mobile platforms.
Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.
Social media simply doesn’t lend itself to a one-size-fits-all solution, particularly in a region as diverse as Asia.
Maybe the CMO doesn't need to know every facet of every digital technology.
The performance of websites optimised for mobile is undeniable, so why aren't more brands prioritising their development?
Don't assume mobile users are just goal-oriented, utility seekers. As often, they pick up their mobile devices for nothing more than a little 'me time'.