Search results for "event marketing"

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How marketers can bridge the digital skills gap
Jul 10, 2014
Stephanie Myers

How marketers can bridge the digital skills gap

Instead of bemoaning the seller’s market for digital expertise, marketing departments can take a lesson from those on the frontlines of tackling the digital skills gap: agencies.

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Will marketers be ready for tomorrow’s mobile consumer?
Sep 25, 2013
Stephanie Myers

Will marketers be ready for tomorrow’s mobile consumer?

Marketers should brace themselves for the onslaught of smartphone users demanding "heightened experiences" by devoting more financial resources to mobile platforms.

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Sun, sand and the latest in digital thinking: The view from Stream Asia
Mar 26, 2014
Stephanie Myers

Sun, sand and the latest in digital thinking: The view from Stream Asia

Don’t let the tropical beach and the shorts and flip-flops fool you; WPP’s Stream Asia is serious business.

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Why social media can never be a regional effort
Jul 1, 2014
Stephanie Myers

Why social media can never be a regional effort

Social media simply doesn’t lend itself to a one-size-fits-all solution, particularly in a region as diverse as Asia.

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Who needs digital expertise?
Apr 27, 2014
Stephanie Myers

Who needs digital expertise?

Maybe the CMO doesn't need to know every facet of every digital technology.

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A mobile site should top every brand’s agenda
Jan 14, 2014
Stephanie Myers

A mobile site should top every brand’s agenda

The performance of websites optimised for mobile is undeniable, so why aren't more brands prioritising their development?

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If mobile time is me time, where do brands fit in?
Mar 18, 2014
Stephanie Myers

If mobile time is me time, where do brands fit in?

Don't assume mobile users are just goal-oriented, utility seekers. As often, they pick up their mobile devices for nothing more than a little 'me time'.

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