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What will it take for Japanese marketers to finally 'go digital'?
Aug 17, 2016
Sohei Mitani

What will it take for Japanese marketers to finally 'go digital'?

Online advertising may look firmly part of the marketing landscape in Japan. But in truth, it remains largely an extension of mass advertising practices. That has to change, argues Dentsu Digital's Sohei Mitani.

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