Search results for "event marketing"
British Airways appoints OgilvyOne to global digital account
GLOBAL - British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.
Levi's appoints Wunderman as first global digital agency
GLOBAL - Levi's has appointed Wunderman as its first global digital agency, with responsibility for creative, social media, data strategy and analytics.
American Express kicks-off search for direct agency
GLOBAL - American Express is looking for a direct marketing agency to work alongside its current roster agency OgilvyOne.
Guerlain appoints Duke Razorfish to global digital account
GLOBAL - Beauty company Guerlain has appointed Duke Razorfish as its worldwide digital strategy agency.
Acer adds AKQA to global roster
GLOBAL - Acer, the world's second largest maker of personal computers, has added AKQA to its global digital roster following a competitive pitch.
Apple's iPhone 4 'most successful product' for the business
GLOBAL - Apple sold more than 1.7 million iPhone 4s on Saturday, just three days its launch, making it Apple's most successful product, despite pre-order and manufacturing malfunctions.
Apple's iPhone 4 'most successful product' for the business
GLOBAL - Apple sold more than 1.7 million iPhone 4s on Saturday, just three days after its launch, making it Apple's most successful product, despite pre-order and manufacturing malfunctions.
Founder Daryl Arnold departs Profero for Singapore start-up
GLOBAL - Profero's founder Daryl Arnold is leaving the agency to start up a business in Singapore, leaving his role as global chief executive to his brother and co-founder, Wayne Arnold.
Zuckerberg concedes action on privacy is required
GLOBAL - Facebook founder Mark Zuckerberg (pictured) has responded to mounting calls from the public to make its privacy measures more transparent.
Adobe declares love for Apple to take high ground on Flash
GLOBAL - Software company Adobe has taken out press and digital ads to hit back at Apple co-founder Steve Jobs, who has refused to allow Adobe's Flash technology on iPads and iPhones.
Facebook set to roll out location-based facility
GLOBAL - Facebook is to introduce location-based status updates that would allow brands to target consumers with geographically relevant marketing.
Social networks urged to 'raise ad rates or die'
GLOBAL - Social networks will need to start charging brands a premium for ad slots if they are to survive, according to a report released Wednesday.
Google unveils Nexus One mobile phone
LONDON - Google has upped the ante in the mobile market with the launch of its new smartphone, Nexus One, which looks set to rival Apple's IPhone.
Apple to acquire Quattro Wireless for US$275m
LONDON - Apple is to secure its top position in the mobile market with the expected acquisition of mobile advertising business Quattro Wireless for $275m according to reports.
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- Sara Kimberley