Search results for "event marketing"

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British Airways appoints OgilvyOne to global digital account
Mar 19, 2012
Sara Kimberley

British Airways appoints OgilvyOne to global digital account

GLOBAL - British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.

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Levi's appoints Wunderman as first global digital agency
Jan 5, 2012
Sara Kimberley

Levi's appoints Wunderman as first global digital agency

GLOBAL - Levi's has appointed Wunderman as its first global digital agency, with responsibility for creative, social media, data strategy and analytics.

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American Express kicks-off search for direct agency
Mar 3, 2011
Sara Kimberley

American Express kicks-off search for direct agency

GLOBAL - American Express is looking for a direct marketing agency to work alongside its current roster agency OgilvyOne.

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Guerlain appoints Duke Razorfish to global digital account
Feb 9, 2011
Sara Kimberley

Guerlain appoints Duke Razorfish to global digital account

GLOBAL - Beauty company Guerlain has appointed Duke Razorfish as its worldwide digital strategy agency.

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Acer adds AKQA to global roster
Nov 28, 2010
Sara Kimberley

Acer adds AKQA to global roster

GLOBAL - Acer, the world's second largest maker of personal computers, has added AKQA to its global digital roster following a competitive pitch.

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Apple's iPhone 4 'most successful product' for the business
Jun 28, 2010
Sara Kimberley

Apple's iPhone 4 'most successful product' for the business

GLOBAL - Apple sold more than 1.7 million iPhone 4s on Saturday, just three days its launch, making it Apple's most successful product, despite pre-order and manufacturing malfunctions.

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Apple's iPhone 4 'most successful product' for the business
Jun 28, 2010
Sara Kimberley

Apple's iPhone 4 'most successful product' for the business

GLOBAL - Apple sold more than 1.7 million iPhone 4s on Saturday, just three days after its launch, making it Apple's most successful product, despite pre-order and manufacturing malfunctions.

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Founder Daryl Arnold departs Profero for Singapore start-up
Jun 9, 2010
Sara Kimberley

Founder Daryl Arnold departs Profero for Singapore start-up

GLOBAL - Profero's founder Daryl Arnold is leaving the agency to start up a business in Singapore, leaving his role as global chief executive to his brother and co-founder, Wayne Arnold.

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Zuckerberg concedes action on privacy is required
May 24, 2010
Sara Kimberley

Zuckerberg concedes action on privacy is required

GLOBAL - Facebook founder Mark Zuckerberg (pictured) has responded to mounting calls from the public to make its privacy measures more transparent.

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Adobe declares love for Apple to take high ground on Flash
May 16, 2010
Sara Kimberley

Adobe declares love for Apple to take high ground on Flash

GLOBAL - Software company Adobe has taken out press and digital ads to hit back at Apple co-founder Steve Jobs, who has refused to allow Adobe's Flash technology on iPads and iPhones.

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Facebook set to roll out location-based facility
May 11, 2010
Sara Kimberley

Facebook set to roll out location-based facility

GLOBAL - Facebook is to introduce location-based status updates that would allow brands to target consumers with geographically relevant marketing.

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Social networks urged to 'raise ad rates or die'
Apr 27, 2010
Sara Kimberley

Social networks urged to 'raise ad rates or die'

GLOBAL - Social networks will need to start charging brands a premium for ad slots if they are to survive, according to a report released Wednesday.

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Google unveils Nexus One mobile phone
Jan 6, 2010
Sara Kimberley

Google unveils Nexus One mobile phone

LONDON - Google has upped the ante in the mobile market with the launch of its new smartphone, Nexus One, which looks set to rival Apple's IPhone.

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Apple to acquire Quattro Wireless for US$275m
Jan 5, 2010
Sara Kimberley

Apple to acquire Quattro Wireless for US$275m

LONDON - Apple is to secure its top position in the mobile market with the expected acquisition of mobile advertising business Quattro Wireless for $275m according to reports.

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