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Demystifying Alibaba for advertisers
Jun 23, 2014
Sam Holt

Demystifying Alibaba for advertisers

Alibaba's goals for the current decade are to create 10 million small business enterprises, 100 million jobs and to meet the everyday needs of 1 billion people around the world. With world domination planned and the excitement brought about by its impending IPO, Sam Holt (pictured) of Performics China takes the good opportunity to explore some of the common questions asked by advertisers.

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