Search results for "event marketing"

Articles: 2 Results Filter results»
Order By: Relevant | Latest
Premium
Papi Jiang: A cautionary tale
Jun 15, 2016
Sam Gaskin, Zoe Cai

Papi Jiang: A cautionary tale

The rise and fall of China's Jiang Yilei, known to her 12 million Weibo followers as Papi Jiang, has a lesson for brands.

Premium
How Korean Snapchat clone Snow has thrived in China
Sep 7, 2016
Sam Gaskin

How Korean Snapchat clone Snow has thrived in China

The app, which has 20 million downloads in China, has a sense of humour that's suited to Asian sensibilities. Sam Gaskin of Flamingo Shanghai explains.

Filter results

Date

Article Type

Site Category

Author