Search results for "event marketing"

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Predictive marketing: It’s no crystal ball
May 27, 2019
Robert Sawatzky

Predictive marketing: It’s no crystal ball

Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.

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Marketing must solve business problems to maintain its value
Apr 7, 2019
Faaez Samadi, Robert Sawatzky

Marketing must solve business problems to maintain its value

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.

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Tencent Mind: Marketers promised 'fun times'
Sep 12, 2017
Robert Sawatzky

Tencent Mind: Marketers promised 'fun times'

The Chinese media giant walked marketers through its content offerings at its event yesterday in Shanghai.

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Even robot-makers don’t market on autopilot
Nov 23, 2017
Robert Sawatzky

Even robot-makers don’t market on autopilot

Customer feedback, constant product development and flexibility are key, according to Shenzhen’s coding education startup, Makeblock.

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Brands, I’m part of your marketing team: Alibaba CMO
Nov 22, 2017
Robert Sawatzky, Rick Boost

Brands, I’m part of your marketing team: Alibaba CMO

Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.

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Mongolia: from ore mining to data mining
Oct 14, 2019
Robert Sawatzky

Mongolia: from ore mining to data mining

In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.

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Watch: Lessons from China's Singles Day
Nov 16, 2017
Robert Sawatzky, Rick Boost

Watch: Lessons from China's Singles Day

Fresh groceries, better logistics, stronger branding entertainment are helping the 11.11 shopping festival overcome consumer fatigue with the event, says AdMaster COO, Calvin Chan.

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Cooking with data
Nov 29, 2018
Robert Sawatzky

Cooking with data

Data challenges when trying to craft winning recipes for digital-marketing success took centre stage at Re.Con Indonesia in Jakarta.

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Brands, hug a geek and get ready to sell
Nov 25, 2018
Robert Sawatzky

Brands, hug a geek and get ready to sell

Plus, TV trouble, agency angst and other lessons learned from Re.Con Philippines in Manila.

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Cheil Greater China gears up for Volkswagen
Nov 27, 2018
Robert Sawatzky

Cheil Greater China gears up for Volkswagen

Beijing-led team was named one of VW's three global ‘powerhouse’ agency holding companies.

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Kim Douglas leaves Publicis Sapient
Jul 9, 2019
Robert Sawatzky

Kim Douglas leaves Publicis Sapient

VP and managing director of Publicis Sapient in Singapore has left the business after nine years.

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Dentsu Aegis’ next chapter involves much more Dentsu
May 21, 2019
Robert Sawatzky

Dentsu Aegis’ next chapter involves much more Dentsu

EXCLUSIVE: DAN’s new APAC chairman Takaki Hibino outlines his vision to bring Dentsu Aegis closer to Dentsu Inc., and explains why no one should fear it.

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Your quintessential guide to what happened at Cannes 2018
Jul 2, 2018
Staff Reporters, Matthew Miller, Robert Sawatzky

Your quintessential guide to what happened at Cannes 2018

APAC wins, festival highlights and hot topics, all in one place

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Isobar India tests scaling of media-rich ads via blockchain
Mar 19, 2019
Robert Sawatzky

Isobar India tests scaling of media-rich ads via blockchain

Campaign for Ceat Tyres tested the impact of running large-scale ads on a public ledger using UK-based platform AdsDax.

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The ultimate post-Cannes 2019 breakdown
Jun 30, 2019
Robert Sawatzky, Olivia Parker

The ultimate post-Cannes 2019 breakdown

APAC wins, festival highlights and hot topics, all in one place.

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Xiaomi's poor IPO may have little bearing on its consumer brand equity
Jul 8, 2018
Jenny Chan 陳詠欣, Robert Sawatzky

Xiaomi's poor IPO may have little bearing on its consumer brand equity

Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.

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Trade Desk CEO: IPO funds will fuel Asian expansion
Jul 13, 2017
Robert Sawatzky, Olivia Parker

Trade Desk CEO: IPO funds will fuel Asian expansion

Jeff Green predicts Asia will become 100% programmatic before the US.

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Ogilvy 'S_HIFTs' toward digital transformation services in Asia
Apr 25, 2017
Robert Sawatzky

Ogilvy 'S_HIFTs' toward digital transformation services in Asia

Ogilvy & Mather teams up with IDC and DHR International in Asia Pacific to help clients deal with digital disruption.

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Digital360 China: Key takeaways
Apr 11, 2017
Soon Chen Kang 江欣珍, Robert Sawatzky

Digital360 China: Key takeaways

Key insights, quotes, comments and photos from the Digital360 China conference on digital marketing in Shanghai.

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Hakuhodo invests in Thai digital agency Winter Egency
Nov 14, 2019
Robert Sawatzky

Hakuhodo invests in Thai digital agency Winter Egency

W/E to become consolidated subsidiary of Hakuhodo by end of January.

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