Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.
The Chinese media giant walked marketers through its content offerings at its event yesterday in Shanghai.
Customer feedback, constant product development and flexibility are key, according to Shenzhen’s coding education startup, Makeblock.
Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.
In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.
Fresh groceries, better logistics, stronger branding entertainment are helping the 11.11 shopping festival overcome consumer fatigue with the event, says AdMaster COO, Calvin Chan.
Data challenges when trying to craft winning recipes for digital-marketing success took centre stage at Re.Con Indonesia in Jakarta.
Plus, TV trouble, agency angst and other lessons learned from Re.Con Philippines in Manila.
Beijing-led team was named one of VW's three global ‘powerhouse’ agency holding companies.
VP and managing director of Publicis Sapient in Singapore has left the business after nine years.
EXCLUSIVE: DAN’s new APAC chairman Takaki Hibino outlines his vision to bring Dentsu Aegis closer to Dentsu Inc., and explains why no one should fear it.
APAC wins, festival highlights and hot topics, all in one place
Campaign for Ceat Tyres tested the impact of running large-scale ads on a public ledger using UK-based platform AdsDax.
APAC wins, festival highlights and hot topics, all in one place.
Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.
Jeff Green predicts Asia will become 100% programmatic before the US.
Ogilvy & Mather teams up with IDC and DHR International in Asia Pacific to help clients deal with digital disruption.
Key insights, quotes, comments and photos from the Digital360 China conference on digital marketing in Shanghai.
W/E to become consolidated subsidiary of Hakuhodo by end of January.